I'm quite fascinated by this thread, and felt I must contribute. I haven't made it past page 3, so I apologize if this is redundant.
I followed the link to your web site, and like
ironvyper, I have hefty expectations of businesses' online presences.
ironvyper said:
Your website in this age of business is both your commercial and your business location.
I must say, I was not terribly impressed with your website. There are content errors such as, "We're open 7 days a week [...] We're closed Mondays." Those suggest poor editing, and thus, poor attention to detail. And, as
ironvyper mentioned, "under construction" pages are a big no-no. Those suggest you're too lazy to complete a site. Better to just leave the links out for the time being.
After viewing your web site, it gave me a rather poor impression of your store. Then I read this:
We fixed the place up a great deal--removed the gamer funk, modernized the place so it looked like a real retail space instead of a 1970s throwback, put in flooring, improved customer service, added lots of add-on services and basically renovated both the place and its image.
All the renovations you did for your storefront you must do to your web site too. Your web site has the late '90s feel - which is the equivalent of having the '70s RPG store feel.
I'm sure there are many gamers like me (I, admittedly, have never really frequently FLGSs for many reasons which have been echoed in previous pages) who will check if a business has a web site before actually driving to the location. If the web site is poor, I will likely skip the trip altogether.
My advice would be to upgrade that web site. You already have a leg up in that you have an amazing amount of content - the hardest thing to come by. You just need to give the site a facelift.
Start asking your regulars if any of them do web design, work trades or whatever you can to get a clean, modern, professional site. You could probably add an amazing amount of functionality too. You'd be amazed what you can accomplish.
Good luck to you, sir!