3catcircus
Adventurer
Mark CMG said:That is going to be the most interesting part of this initiative from my perspective. Although I am not happy that the magazines are going bye-bye, and don't believe that was necessarily a prerequisite to the Digital Initiative, as an ePublisher I am thrilled that WotC has taken on the burden of converting their millions of players into people who will not only be online but also will spend money online monthly. It is amazing how small a percentage of their target market I would need to be comfortable as an ePublisher.
The question is whether or not their market research is any good and/or whether or not they have misread their research. The statistics can be manipulated any way you want.
1. How many people who bought the core books buy other WotC books?
2. How many people who bought the core books subscribe to Dragon and Dungeon? How many don't subscribe but buy them from their FLGS?
3. How many have regular broadband access? How many have a credit card?
4. How many routinely are online *during* their game sessions?
5. How many feel comfortable paying for a product that may not be available (power outage, site issues) or may not remain available (subscription lapses) when a paper product is available well after you've given them your money? Will the product be a pdf or a Java application(s) with a back-end set of databases storing *your* data on a remote server?