Ralif Redhammer
Legend
That’s one of the points the Netflix series The Toys That Made Us makes. Star Wars was just plain more toy-friendly. Star Trek didn’t have a lot of gear, whereas Star Wars had all sorts of blasters, lightsabers, helmets, and so on. But the vehicles in particular were the sticking point. Star Trek pretty much just had giant ships like The Enterprise and Klingon Birds of Prey, or little shuttles. They just weren’t on the same scale. Star Wars had so many vehicles the action figures could just jump into.
There’s definitely ,ore Star Wars toys in general than Trek. Is there a Lego Enterprise? You’re right in that’s it’s much more heavily merchandised. Historically, merchandising has always been a massive part of Star Wars’ identity. While there are Trek toys and models, it’s not in the same league.