I think this is a great looking product, with a fun nod to nostalgia, but I wonder who's the target market. Just about anyone who would get the reference to the old product is already aware of 4E, and either plays it or has rejected it in favor of another system. For a newbie, I wonder if this is the best way to present the material at the moment. Is this really a product that will be attractive to your market of new gamers?
I don't want to be negative, especially because this looks great, but I wonder if it isn't nostalgia at work. Thoughts?