The value of D&D as a game is dwarfed by the value of D&D as an IP. If D&D was going down the tubes, it is unlikely that Hasbro would sell it off. Rather, they would simply shelve it and wait for it to become valuable again.
Well – if “by wait for it to become valuable again” you mean wait until the Atari licensing deal is dead and free of all litigation claims – then I suppose so. Otherwise, I disagree. The profit and bonuses to management that come with the sale of assets encourages Hasbro’s management to sell now – not sit on them until some vague and uncertain date.
As the "big" value of the D&D brand IP is on the electronic side, I think it likely that Hasbro will sell the whole brand to EA, Ubisoft or Activision or maybe even Disney. The most likely candidate is EA -- as we know that EAs present management had expressed interest in the past.
In any event, the very nature of publicly traded companies are all about the here and now. This is especially so when management bonuses are tied to immediate quarterly returns – not for the uncertain fruits of future hopes.
The real problem in all of this is that the most potentially valuable element of that IP – electronic licensing, has never been properly appreciated by Hasbro. We know this, because within 2 years of that IP coming into Hasbro's possession when they bought WotC, they sold the electronic license rights on an extremely long term basis to Infogrammes Entertainment SA as a mere sweetener to persuade Infogrammes SA to purchase Hasbro Interactive for $100 million (A company which was, at the time of the dot.com bust, bleeding red ink in the nine figures).
As we all know, Hasbro’s throwing in of the long-term electronic rights to IESA for most of its core brands in 2001, most especially D&D, was an excellent, well-reasoned and imminently respectable business decision, made with prudence and after careful and deliberative consideration of all the relevant factors. Indeed, that business decision, in hindsight, can only be described as the very essence of
Grace under Pressure and is deserving of veneration, deference and our ongoing respect for the superlative and farsighted management skills of the entire Hasbro team. I’m sure that if Hasbro management was confronted with an opportunity to revisit those events – they‘d “double down” and do it all over again, too.