Mark CMG
Creative Mountain Games
I experimented with smaller PDFs in the early days of RPGNow.com. Some might remember my Culture Classes, variant NPC classes for 3.0E, like the County Clergy and the Trundlefolk. Both were two page PDFs (plus the OGL for a third page) and sold originally for $0.50 but were met with a such pushback from other publishers because they thought it would flood the market that RPGNow instituted a policy that they would not get front page exposure under a certain size and nothing could be sold for less than a dollar. That lack of front page exposure with a new released caused me to adjust my business model to keep PDFs larger from then onward. Although I don't believe any of Ronin Arts (Phil Reed) PDFs were ever that small, he managed to gain traction with his offerings and, IIRC, get that policy rescinded. In this day and age when micro-purchases are fairly common in many spheres of online sales, I think the market gets to sort out what constitutes a fair size and price for any product, which was the argument I made at the time though few other publishers felt the same back then.