I know. Its why I think that battletech is dying. Sooner or later some fancy state-of-the-art european anime/comic hybrid mech based wargame will come along and provide competition. It will play in two hours, benefit from modern sculpting and molding technology, and have a strongly enforced design aesthetic that makes it an absolute beauty on the table. See, eg, Infinity, Anima Tactics, Helldorado, Alkemy, and old school Rackham.
Meanwhile battletech will continue plugging along with the license owned by one company and rented out to another with the rights to produce the miniatures sub-let one step further, with core rules decades old, a 10+ hour playing time, no design standards imposed on the sculptors, and with miniatures that even today are not produced remotely to scale with one another.
Battletech will retain its loyal fans, but the new blood is going to be harder and harder to get the older the community grows, and the more miniature gaming changes. Its much like the trap that games workshop is in, except that Games Workshop is enormous and can wield the might of an existing player base and convention system to attract new players in a way that battletech cannot.