Glyfair
Explorer
I was reading a recent article on the ICV2 website. It was talking about how MtG's success was a bright spot on a not so great quarter.
There was an interesting quote about Hasbro's take on WotC's management and why MtG has gained in the marketplace.
Now, I know some here would find this the opposite of what they have been doing with D&D. Still, I can see a certain part of that vision in the Essentials line. Thoughts?
There was an interesting quote about Hasbro's take on WotC's management and why MtG has gained in the marketplace.
But just to talk about the core brand reinvention, a couple of years ago, we changed the management team. We have great leadership out on the West Coast. The team had really re-thought that business entirely, really went back out after a trial mechanism in getting young people and people who may have lapsed as users to get back into the brand. They really reinvented the entire play pattern in many ways, but kept the things that were always important to the core player and to the fan. The fruits of that effort are starting to come to be borne out, both in the analog card business as well as the digital business. So I really compliment the team for their efforts in – this is a true case of brand reinvention, re-imagination, all yet keeping the core methodology very consistent for that core fan.
Now, I know some here would find this the opposite of what they have been doing with D&D. Still, I can see a certain part of that vision in the Essentials line. Thoughts?