Dale,
Understand, I'm a Pathfinder player, not 4e. My sympathies are on the side of the PFRPG 3PP folks.
And yet, Matt's question sits there awaiting an answer.
(If I may try to summarize it, please correct me if I'm wrong in it Matt)
Why should Wizards care what 3pp companies are doing, either in terms of content or especially in terms of sales? How does having well-selling products using their game system positively affect them? Do they recieve a single dollar by doing so? Please show your work.
Look, I'm a fan of 3pp. I've been around since the beginnings of d20 and RPGNow could attest to my love of 3pp. And y'know, I'm happy to still support them today.
But from Wizards' point of view, if they see no value in supporting 3pp, why should they? The goodness of their heart? That'd be the only reason I can see, given that evidently they see no financial motivation. And you know, I can respect that.
Sure, Paizo seems to have a differing approach and more power to them for doing so. Ideally they don't loose any money for it. But as much as I like Paizo, I'd have to wonder if they would were they to be convinced it was costing them money in the long run.
And if they were and acted like Wizards, I wouldn't blame them in the least. You can't pay a mortgage with the goodness of your heart.
It's been stated before and despite all of their...goofs, Wizards isn't a stupid company. If they believed that supporting 3pp gave them a net benefit, they'd do so.
They evidently don't, so it's up to the 4e 3pp to decide for themselves if supporting 4e is beneifical to that 3pp, it's not Wizards' job to do that.
Hey, I agree, it'd be nice if Wizards' did more to support them, but I completely understand why they don't.
Likewise, I completely understand why Paizo does.
Apples and Oranges, IMO.