LoL at the ignorance of how retail marketing works here. 25$ a book to mass print? Try closer to 5$ per book.
My turn to LoL, did you read? The $25 is for for printing, binding, and shipping for
all the books that came out in a year.
Of course if you want to go by your estimate of $5 per book, I can adjust that number from $25 to $45. That would strengthen my argument unfairly, though.
And very few people who are members of DDI are paying the month to month fee so you can only assume the 70 a year price.
Which would still be profitable in my estimate.
Theres between a 10 and 20% markup on books in a store. And 20% is so high as to be fairly rare.
So when you buy a WoTC book for 30$ about 19 of it is before tax profit for the company.
As I said, I was basing this off of the fact that almost all of these books can be found for 10% - 20% cheaper than Amazon, who is already selling them for 10% - 30% off the cover price. Since Amazon's business plan most likely does not involve hemorrhaging money, I feel pretty safe assuming the price they are selling the books for is
at least cost.
But you may be as in the know as you believe. Can you point me towards anything that indicates the wholesale price of the D&D books published last year?
The idea that somehow DDI is free for WoTC is also somewhat laughable. They have to have huge server space and processing speed to handle that. That costs money. They need staff to populate it with info and maintain it. That costs money.
Granted, I didn't account for server costs, nor IT. But given the number of customers they serve, they would have to have the most expensive IT department I can currently imagine being staffed by human beings in order to have the cost per person exceed $0.05 per month.
Again, though. I would gladly review any references you have to the contrary.
Out of the 5.95$ a month you pay DDI for a membership they probably profit 3$ of it pre-tax (yes internet ventures are taxed too. And in some cases, like members in Illinois, double taxed).
I admit being suprised that you have the gall to laugh at my logic while you propose a 49% tax on a web database and app set. Even at 24.5% state and 24.5% local, that seems far beyond credible.
So that 70$ a year is more like 30$ a year in their pocket.
If we accept your figures, then yes. Your math is correct. Your claims, though, I doubt somewhat.
<snip>
And if they cant sell you at least 2 books a year then they should probably focus more on putting out decent books.
I will never disagree with increased quality, but it isn't nessasarily the fault of the book if it doesn't sell. Betamax was superior to VHS, Sega was superior to Nintendo, the Tucker was superior to any other car at the time, yet all failed.
Nonetheless, if they cannot produce a profitable product, then yes, the market will have spoken.
DDI is a dud as a main profit line and anyone with a shred of business acumen could have and probably did tell them that before starting it.
"Well there's your problem."
Obviously, nobody in WotC or Hasbro has a shred of business acumen, or at least, they keep all those people in the mail room...
No, I think instead we can say this. Obviously they believe differently than you based on the information
they have available.
As a side venue. Something with a few goodies and maybe games that you pay 5$ a month for it could help pad the bottom line a little but thats about it.
So, Facebook? Don't they have a D&D thing now. (I honestly don't know, I abandoned my Facebook account ages ago.)