I think it is rather funny that you don't think that they have a clue just because you want a PDF.
Do I want PDFs? Absolutely. Me and many, many others. But that isn't why I don't think they have a clue.
I think they don't have a clue because clinging to a dead-tree publishing model in the 21st centurey is clueless. I would have thought the failure of 4E would have made for a sharp lesson. Apparently not.