AbdulAlhazred
Legend
Why do I get the feeling, however, that that's not the only thing this proposed warlord is doing...
It probably isn't the only thing. So he's not going to be able to do his buff every single round all day then, or he's going to have some limited resource that he can use to do X, Y, or Z, but not all of them all the time.
I'd consider an 'until a short rest' sort of mechanic as the most interesting. Clerics pretty much have daily resources, with a little bit of short rest recovery. Warlords could have mostly at-will and short rest mechanics, with a possibility to do something more impressive once a day or in a really tight spot, etc.