I watched the show as a kid and owned the Brontosaurus and a couple of others. As cools as the toys seemed, they probably would have been better for adults than kids. The dinos were awesome, but the characters were tiny (smaller than GI Joe, and with less articulation). The motorization was expensive and the batteries died quick. And there was just so much kibble.
The art was awesome, though. One of the cases where I held on to the box longer than the toy.
On the subject of dino books, I have to shout out to Maia: A Dinosaur Grows Up. One of the books from childhood that I distinctly remember for actually having a realistic story about the life of a dino (as opposed to pure fantasy, or just "here's a few facts, and speculation about how they died").