No, actually those are where they always were. You just didn't correctly summarize my point before.
Again, that's not moving it, but rather what I've been saying the entire time. This was never about legal requirements; I've said that since the beginning, back when I was noting that this wasn't a First Amendment issue. It's still not one.
Monopoly power does not require that they control the market. It doesn't even require that they restrict access to all of the market; you can have monopoly power without having a monopoly, as noted previously. When they're the only ones who can offer that service in an effective manner (e.g. 85% of the customer base, as an example), then they're the only game in town, and other venues would be able to more effectively offer their services insofar as reaching customers goes.
Except the help in question can only come from a single business entity, which puts the onus on them to not refuse help based purely on ideology.