D&D 5E Amazon US book sales rank.

[darjr]

Scoot over!

 

[Zardnaar]

So what might market saturation actually be? Biggest thing would be to sell one (+) book to every person, and then have some sort of sustained rate due to damage/loss etc.

Obvious not 100% of people would ever want this book. But 1%? of 7.9 billion people would be 790 million copies. How many have been sold?

What might be market saturation? How big could the RPG and D&D markets become? 100 million? How many PHBs can be made and sold before the market stops growing?

People get carried away.

Ex Amazon employee iirc said something like Top 200osh can be a few as tens of copies sold per day through to several hundred.

That's still great by D&D standars even 100/day is 36k per year (Amazon is 30% of sales apparently) .

On can adjust for inflation the old TSR numbers and start taking some estimates.

Low end probably couple of million high end double or triple that number.

All of which are great numbers D&D wise but it's not numbers you're throwing out.

The upper limit is whatever 5E has sold so far.

 

[LordEntrails]

The upper limit is whatever 5E has sold so far.

Ee... Not from a marketing perspective. Not typically, someone selling a widget, wants to know how many widgets they might be able to sell if they sold one to every person who reasonably could be expected to buy one.

i.e. Cars, the automotive industry knows how many cars they can sell because the market is, generally, saturated. Everyone who is able to buy a car (of some variety) has bought one. (please ignore market fluctuations etc). RPGs are not saturated, its a growing market as new people are exposed to it via friends and media.

I'm curious as to how saturated the current market is (i.e. if no new players added to the market) how many PHBs could be sold? 2 per table? Or as high as 1 per player? And then, how many new players can (reasonably) be added to the customer base each year?

I know those are hypotheticals and are probably closely held secrets by anyone who has spent the money to research this. But I'm still curious.

 

[Zardnaar]

Ee... Not from a marketing perspective. Not typically, someone selling a widget, wants to know how many widgets they might be able to sell if they sold one to every person who reasonably could be expected to buy one.

i.e. Cars, the automotive industry knows how many cars they can sell because the market is, generally, saturated. Everyone who is able to buy a car (of some variety) has bought one. (please ignore market fluctuations etc). RPGs are not saturated, its a growing market as new people are exposed to it via friends and media.

I'm curious as to how saturated the current market is (i.e. if no new players added to the market) how many PHBs could be sold? 2 per table? Or as high as 1 per player? And then, how many new players can (reasonably) be added to the customer base each year?

I know those are hypotheticals and are probably closely held secrets by anyone who has spent the money to research this. But I'm still curious.

I personally have 3 phb.

But yeah they essentially reached saturation point already IMHO.

ObeD&D doesn't have to outsell 5E just has to outsell 2023 5E.

 

[Uni-the-Unicorn!]

But yeah they essentially reached saturation point already IMHO.

Have they? According to WotC it is still growing. Doesn’t that mean it is not saturated? Honestly asking, marketing is not my thing.

ObeD&D doesn't have to outsell 5E just has to outsell 2023 5E

I agree with this

 

[darjr]

Still growing. If anyone has any evidence to the contrary please share it.

 

[bedir than]

But yeah they essentially reached saturation point already IMHO.

Then they wouldn't be selling more each year, which they are, unless you think they are fibbing in their investor reports.

ObeD&D doesn't have to outsell 5E just has to outsell 2023 5E.

If it outsells 2023 5e it will have outsold every other year of 5e, because as they just stated the runs of the core 3 AND Tasha's are bigger than year one run of all of 5e, each.

 

[Parmandur]

Ee... Not from a marketing perspective. Not typically, someone selling a widget, wants to know how many widgets they might be able to sell if they sold one to every person who reasonably could be expected to buy one.

i.e. Cars, the automotive industry knows how many cars they can sell because the market is, generally, saturated. Everyone who is able to buy a car (of some variety) has bought one. (please ignore market fluctuations etc). RPGs are not saturated, its a growing market as new people are exposed to it via friends and media.

I'm curious as to how saturated the current market is (i.e. if no new players added to the market) how many PHBs could be sold? 2 per table? Or as high as 1 per player? And then, how many new players can (reasonably) be added to the customer base each year?

I know those are hypotheticals and are probably closely held secrets by anyone who has spent the money to research this. But I'm still curious.

I don't think the market is saturated: WotC has put a lot of effort into putting out products aimed at children, and I think that is bearing fruit as people turn 12 every year.

 

[darjr]

Then they wouldn't be selling more each year, which they are, unless you think they are fibbing in their investor reports.

If it outsells 2023 5e it will have outsold every other year of 5e, because as they just stated the runs of the core 3 AND Tasha's are bigger than year one run of all of 5e, each.

I think you will probably be correct but I dint think they’ve said anything about all of 2023 yet, how could they it isn’t over yet.

 

[bedir than]

I think you will probably be correct but I dint think they’ve said anything about all of 2023 yet, how could they it isn’t over yet.

Ah yes, I guess that was referring to 2022. Fact is that the books are more popular now than they were before. If 5e(24) does better than 5e(14) they'll have managed something that business schools will study for years.