839 this morning for the 2014….2024 rank May update Tuesday since it will be a full week, just a guess on that though.
We won't see a ranking for the 2024 PHB. I need to check with friends I have at Amazon to figure out how that happens, but the book's listing is not configured to show a sales rank.
We can infer where it is based on the number of reviews and by looking at Barnes & Noble, which does list a ranking.
At B&N, the sales ranking peaked at 12 on Wednesday, dropped to 28 on Thursday, to 32 on Friday, and is at 45 as I type this.
I think the PHB hit the same rankings at Amazon, based on the number of ratings it has received. I've tracked a few other releases from 9/17 that have sales rankings to use as comparison points.
It's also worth nothing that neither Walmart nor Target carry the new PHB. Both look like they have dropped the D&D product line. eBay prices show a little softness in demand, but nothing troubling. No one is liquidating stock, but it also doesn't command the premium of a hard to find product.
(Edit about eBay: As I was writing this, a seller who had the limited edition PH listed for $100 just dropped their price to $55. I need to do a little research and see if this is a manual update or if there are market analysis tools that vendors can use to drive pricing.)
Roll20 is the most interesting one to look at. The 2024 core rule bundle is at 6 on their top sellers list. The PHB is at 17.
Distributors and retailers are mixed. I've seen two general stories emerge. Some are doing very well with it, others have seen it lineup with a general downward trend in D&D sales over the past two years.
I track all this stuff as part of my day job, and also for clients I work with who are looking to move into TTRPGs. So, what do I think this all means?
I think TTRPGs as an overall market remains healthy. People want cool new stuff and are willing to pay good money for it. The new PHB isn't generating the wave of interest we saw in 2014, but I think that reflects WotC's poor business decisions over the past few years combined with a one-two punch of a terrible marketing campaign for 2024 pushing a nonsensical product plan.
The Roll20 ranking is the most interesting one to me, and points back to the product plan's weakness. Just what exactly are people supposed to play with the new rules? I think that alone is a huge barrier to entry.
Which is all a pity, because there is great stuff in the PHB and it deserves an audience.