The issue is complicated by the fact that the difference between a deception master NPC who has elaborate schemes and a quest giver NPC dangling with adventure hooks is… what, exactly? Both situations involve the DM being the source of truth for for the players. Presumably, for the deception master, there are other forms of evidence the PCs might encounter that might undermine his schemes. But they all come from the DM too. And even a sincere NPC might be contradicted, or the players interpret a contradiction, from time to time.
As a DM, you want the trust of the players. Using a deception master NPC can, therefore, be perilous for your own credibility as DM. No matter how many sincere NPCs you use, you KNOW they’ll always fixate on the one who screwed they over or wrong footed them.