I'm hoping
@WinningerR or
@SlyFlourish can respond to this, but anyone is welcome ofc.
So, there's a lot of talk about keeping D&D's huge audience in mind for 3rd Party. This is something I've thought about a lot, but I'm wondering if it might not actually be worthwhile for 3PP to do so. Ultimately, when people come to Kickstarter, DrivethruRPG, or any other indie storefront, they are looking for something unique -- outside of WotC's typical dealings. These people are already a sub-population of the greater demographic -- D&D players. This means they already likely have niche tastes. Reflecting this, the Kickstarters I see do the best for D&D are ones that are the most stylized in terms of product.
- Level Up: A5E, as discussed in the interview, is mechanically complex at character creation.
- The Crooked Moon, which is a hardcore horror themed
- Books like Guide to the Yokai Realms or the Guide to the Eldritch Hunt, which create a huge amount of custom mechanics to hit on specific flavors (things like team-moves etc)
I could go on, but essentially, all of these seem to be stylized to a unique experience. Since the biggest demographics right now seem to be 11-13 year old boys and high schoolers, both groups which I imagine don't use Kickstarter themselves or search for 3PP, targeting those groups doesn't seem possible. So when the advice is given to think about the huge demographics, is it saying:
- Try to make something that appeals to as many people as possible?
- Try to make something that appeals to a certain demographic?
- Try to make something that appeals to several, but not all, demographics?