Adding a little more texture to the new products:
WotC's budgeting starts in early September. It's a process where managers submit their plans for the following year, along with how much money they need to execute those plans. Head count is a big part of that.
The fact that we saw a wave of products announced in September, and then more products added in January, makes me suspect that in the budgeting process this happened:
WotC's budgeting starts in early September. It's a process where managers submit their plans for the following year, along with how much money they need to execute those plans. Head count is a big part of that.
The fact that we saw a wave of products announced in September, and then more products added in January, makes me suspect that in the budgeting process this happened:
- The slate of products they had already planned for '25 was not projected to hit revenue targets.
- To maintain current staffing, they had to find a way to generate more revenue.
- To do that, they added more products.