Maxperson
Morkus from Orkus
I can believe that the average old D&D grognard spends more than the average young D&D grognard. That said, and these numbers are arbitrary to illustrate my point, it doesn't matter if the average old D&D grodnard spends 4x as much on D&D books as the average young D&D grodnard if there are 6x as many young D&D grognards.I think the underlying premise of the OP is wrong. Considering incomes, generally they increase with age. Using google (yeah I know that isn't always reliable) the average 16 year old makes $32,500 vs at 60 it's $62,000. However, teens have near zero in bills while older adults save at much higher rates. Most economists I follow consider 40 to be a break point. That is why "most" products are targeted at the coveted 14 - 29 year old. I would like to raise 2 additional thoughts I rarely see discussed.
We may get outspent just from sheer numbers of young folks vs. aging older folks who are unfortunately diminishing in numbers just due to the sheer passage of time.
That said, I think there are enough of us who spend enough money that we should matter to WotC.