What Game Publishers Are Saying About The Tariffs

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Many tabletop game companies have already spoken out about the recent US tariffs and how they will be affected. I will add to this thread as and when I hear of new statements.

Game Manufacturer's Association (GAMA) -- "The latest imposition of a 54% tariff on products from China by the administration is dire news for the tabletop industry and the broader US economy. As an industry highly dependent on producing goods overseas and importing them into the US, this policy will have devastating consequences. Tariffs are essentially taxes on consumers, not on the countries where the products are produced. Publishers will be forced to pass these costs along to their customers or face the prospect of ceasing operations. Nearly a third of all US consumer goods — including clothes, food products, appliances, cars, and entertainment items like games — are imported. This means higher prices across the board as all these products will need to increase prices to compensate for these new Trump Taxes... This one-two punch is likely to put many of our members out of business or force them to downsize and lay off employees to survive."

Steve Jackson Games -- "Some people ask, "Why not manufacture in the U.S.?" I wish we could. But the infrastructure to support full-scale boardgame production – specialty dice making, die-cutting, custom plastic and wood components – doesn't meaningfully exist here yet. I've gotten quotes. I've talked to factories. Even when the willingness is there, the equipment, labor, and timelines simply aren't. We aren't the only company facing this challenge. The entire board game industry is having very difficult conversations right now. For some, this might mean simplifying products or delaying launches. For others, it might mean walking away from titles that are no longer economically viable. And, for what I fear will be too many, it means closing down entirely."

EN Publishing -- "We at EN Publishing have four Kickstarters fulfilling (Voidrunner's Codex, Gate Pass Gazette Annual 2024, Monstrous Menagerie II, and Split the Hoard) which have been paid for, including shipping, by the customer already. Two of those (Voidrunner and Split the Hoard) involve boxes and components, which meant they were manufactured in China. The other two are printed in the EU (Lithuania, specifically). All four inventory shipments will arrive in the US after the tariffs come in. We haven't yet worked out exactly what that means, but it won't be pleasant."

Chaosium -- "First, we will certainly need to raise the price of our books and board games. We simply cannot afford to absorb the cost of these additional tariffs. We wish it were otherwise, but that’s just the reality of the situation. Second, this may result in delays. We need to look at potentially new manufacturing locations, new supply chains, etc. This may delay manufacturing of some anticipated products until we know how to deal with the changing environment."

Kobold Press -- "The short and sweet reality is that each hardcover printed outside the US will cost from 20% to 54% more to produce, and like a lot of TTRPG companies, we simply can’t absorb that tax hike and stay in business. The Steve Jackson Games statement makes it abundantly clear; while tariffs can be part of a national strategy, this is a very high, very sudden tax hike for a printing industry that doesn’t have a lot of US capacity. There’s no way to “just move” these projects to the US. So, prices are going up to allow game publishers to pay the new import taxes. There’s very little we can do about it. If you are unhappy with the price hikes, we strongly recommend that you contact you representatives in Congress."

The Arcane Library (Shadowdark)-- "The current tariffs, severe though they are, are not going to impact pricing or deliverabilty of [The Western Reaches]. We planned for this in our margins and can safely absorb the costs."

Evil Baby Entertainment (The Broken Empires) -- "Those of us living in the U.S. know that a whole bunch of new tariffs (read: taxes) have been levied on many imports. There’s no question that I’m going to get hit with at least an extra 20% tax on every product that comes in from my overseas manufacturers. I have heard horror stories about other Kickstarter creators who charged backers additional fees to cover such unanticipated costs. Rest assured: my backers will NOT be charged any additional fees. I will eat the cost of the tariffs myself. Not gonna lie, that’s gonna hurt — but we had a deal, and I have no intention of altering it in the face of this unwelcome development."

Stonemaier Games -- "65% of our sales are in the US, so this will take a heavy toll on Stonemaier Games. We’re fortunate that yesterday’s launch product, Tokaido, arrived in the US just before the original 20% tariffs took effect. We won’t be so fortunate when Vantage–a project I’ve worked on for 8 years–ships from China in May and June. I’m not sure yet what we’ll do about that... Manufacturing the types of games we make is not an option in the US. People have tried, even recently. Even if a company wanted to invest in the infrastructure to try to make it happen, the short-term losses from the tariffs will eat too deep into their cash to make it possible (plus, many of the machines used to make games are also made in China, so you’ll pay a huge tariff even if you invest in the machines needed to make games in the US). Plus, many publishers currently have print runs in production in China–it simply isn’t possible to change course for those print runs. So with costs (tariff taxes) due to skyrocket in a few months, prices will also significantly increase."

Coyote & Crow -- "Osiyo, friends. Not to make this all about Coyote & Crow, but yesterday's news from the US Gov may have some devastating impacts on C&C Games as a whole. A cumulative 54% import tariff on goods from China will essentially kill my company (and the games industry). Sadly, it's partially our own hobby's fault that we're in the worst position to weather this storm. For years, board games have operated on razor thin margins because many fans are resistant to price hikes. But even with the amazingly generous and awesome folks that support Coyote & Crow, we won't survive this. I'm not going to ask anyone to "dig deep" or to in any way stretch themselves to support us. We're /all/ going to be in bad shape in the coming months and years if this plays out like it look like it will. Instead, I'm going to do what Natives always do: we adapt, survive, and carry on. What that exactly means in this situation, I don't know, but I have ideas and in the coming months, I'll be working on those behind the scenes. For now, we have a "fair" amount of inventory of existing games here in the US and Canada, we'll continue working with our digital partners, and we'll be pushing on with Ahu Tiiko - if nothing else to at least get you the PDF. The fate of the print edition is up in the air for the moment, but I will get back to you and all of the backers as my options start to come into focus. I hope you all are planning for your own situations as best you can. We're going to need community to get through this. Stiyu (stay strong)."
 

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The intended goal of tariffs has always been to encourage/force business to shift operations to the local country, but it has seldom (if ever) worked out that way. Typically, the business simply continues its current operations, finds other markets and shifts costs to the consumers of the tariffing country. I am guessing there is hope that businesses will see value in paying the enormous cost of shifting their operations to the USA and capturing that market, but I think most will simply turn their attention elsewhere. Maybe some enterprising new manufacturing businesses will spring up here, but they'd need big bucks and huge tax breaks to do so.
And another big factor - time. It takes time to shift operation to the US, even if someone wanted to do so. And even more time for it to have much of an impact in the American economy.

Part of that time would be the jockeying around politicians would do to pitch offers to get the employment in their state. And then you get the issue of whether or not the deal even makes economic sense when finally sealed that it seemed to when the negotiations started. FoxConn is an interesting example here based on Wisconsin's experience. FoxConn's plans seemed to be constantly shifting well away from the overly rosy (yet still exceedingly expensive) picture initially touted right from the start.
 

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What is this game publisher saying about tariffs and how we planned? I mentioned earlier how I made the painful decision to assign reward tiers for our current KS (HORDE) as discount links so the backers would order their own from DTRPG at cost. Whereas I didn't know the tariff amount, I knew they were coming. So I set the reward amount for physical books at $25. As you can see from below, at costs as of today, the total cost sans shipping would be $37.25 for the 5e version. That's still less than normal MSRP for most hardcover books before tariffs even hit. If tariffs go an additional 50% like Trump threatens, I'm not sure how that will impact the print cost, but I hope that it still makes it an affordable book.


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By comparison, the at-cost version of a 350 page color book is this. and if that goes up even more? Yikes.
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Here's what I think it means for small publishers:
  • We have to rise the cost of books so they are even less competitive with bigger companies which means fewer sales, or
  • We have a smaller profit margin, which will kill a small publisher completely because we scrape by as is, or
  • We spend less on art, writing, and editing costs, which means lower quality and the suffering trickles down to the freelancers who will now get less work.
 

The intended goal of tariffs has always been to encourage/force business to shift operations to the local country, but it has seldom (if ever) worked out that way. Typically, the business simply continues its current operations, finds other markets and shifts costs to the consumers of the tariffing country. I am guessing there is hope that businesses will see value in paying the enormous cost of shifting their operations to the USA and capturing that market, but I think most will simply turn their attention elsewhere. Maybe some enterprising new manufacturing businesses will spring up here, but they'd need big bucks and huge tax breaks to do so.
Plus it's also shown that the current home based mfr's will almost always increase their product price to a smaller portion of what ever the tariff is at.
 

Well, one of the FLGS owners I've been talking to about all this has decided they're closing and leaving the industry. Apparently he got an offer for most of his stock from another business and is, as he says, getting out before this gets any worse. To be fair, he ran through most of his reserves during 2020 and hasn't managed to fully recover so he's not in a position to try to tough things out - and board games and TCGs are over 80% of his profits anyway.
 

And another big factor - time. It takes time to shift operation to the US, even if someone wanted to do so. And even more time for it to have much of an impact in the American economy.

Part of that time would be the jockeying around politicians would do to pitch offers to get the employment in their state. And then you get the issue of whether or not the deal even makes economic sense when finally sealed that it seemed to when the negotiations started. FoxConn is an interesting example here based on Wisconsin's experience. FoxConn's plans seemed to be constantly shifting well away from the overly rosy (yet still exceedingly expensive) picture initially touted right from the start.
It would need to be made extraordinarily easy (no red tape) and low cost barrier to entry in order for it to have even a chance of working. By the way, I’m all for bringing manufacturing local, it just needs to be feasible.
 
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I’m wondering if it makes sense for companies to go digital only while this thing shakes out. Less happy for board games which require physical pieces.
Perhaps... but the costs of storage are most likely going to go up.
And with that, the cost of digital delivery.

For better or worse I think the pivot the industry is going to make is going to be more digital. I don't think it has a choice really.
The problem is that storage at scale is still expensive... (Not in the way RAM or Disk Drives were when I was a kid, but...) And it's not just the drives themselves, but also the power they draw, the limited lifespan of commercial drive use, and the additional servers needed for storage servers, the rent/mortgage of the server space, the air-conditioning to prevent overheating...

If the market jumps too fast, DTRPG, Precis Intermedia, Paizo, E23, Indie Press Revolution, and Itch.IO might not be able to keep up... Covid was a stress test for the industry.
 

Brotherwise Games has put out the following update about the forthcoming Cosmere RpG Kickstarter fulfillment:

Production and Tariffs Update
In our last update, we mentioned the Stormlight Campaign Setting is officially in production! Since then, books are being printed, dice molded, and cards cut. We're still on track to complete production sometime in June, but (in case you've been living in a chasm) the latest news on tariffs has thrown a few wrinkles into our timeline.

As of this writing, President Trump has promised what amounts to crippling 145% tariffs on (almost) all goods produced in China, which just happens to be where we're producing the Cosmere RPG. Because this situation is evolving so quickly, and changing day to day, we have to be cautious and flexible in how we plan for dealing with them. While we want to assure you that we are considering every possible option for handling these tariffs and even setting plans in motion to try and account for the various possibilities, we are going to wait until we get a bit closer to the end of production before we announce those plans publicly. There is so little certainty about things right now, that anything we were to announce today could be moot by Monday of next week.

We know that you are anxious about what this might mean for your pledges. Please know that we are going to do everything possible to get these delightful products to you with the least amount of pain. Brotherwise cares about the Cosmere and the Cosmere fan base as much as you do. One way or the other we'll find a path forward.

Journey before destination.
 

Brotherwise Games has put out the following update about the forthcoming Cosmere RpG Kickstarter fulfillment
yeah, the time when having one of the biggest TTRPG kickstarters can cost you dearly. This whole situation must be a major headache for a lot of KS that funded before this and now find themselves holding the bag
 

yeah, the time when having one of the biggest TTRPG kickstarters can cost you dearly. This whole situation must be a major headache for a lot of KS that funded before this and now find themselves holding the bag
It will be interesting to see how they handle this: they made enough in excess of production costs that they apparently had enough on hand for the net 5 years of R&D on forthcoming rules...this might mean they can get through this without passing on the costs, but they might have to still.
 

It will be interesting to see how they handle this: they made enough in excess of production costs that they apparently had enough on hand for the net 5 years of R&D on forthcoming rules...this might mean they can get through this without passing on the costs, but they might have to still.
It would still suck that they had to turn the next five years of salaries into a massive tax bill, though. Why shouldn't the consumer have to pick up the bill?
 

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