D&D 5E (2024) One Store's Sales (D&D 2014 & 2024)

[FitzTheRuke]

At some point, I promised to share my FLGS's D&D sales from July 2014 to October 2025, for those that like to look at lists.

Obviously, very little (though perhaps not as little as some might think) can be told about the overall sales of D&D based on only one tiny little game store in a Canadian Suburb, when compared to Worldwide Sales. BUT... I have found over the 32 years that I've been in business, that my store is often very representative of the "Average". Take that for what you will.

Here it is (Alphabetically):

SOLD 5E TITLE SINCE
5 BIGBY PRESENTS GLORY OF THE GIANTS 23-Aug
11 BIGBY PRESENTS GLORY OF THE GIANTS EXCLUSIVE 23-Aug
46 CHARACTER SHEETS 2014 14-Aug
5 CHARACTER SHEETS 2024 24-Sep
6 CORE RULEBOOK GIFT SET 18-Nov
11 CORE RULEBOOK GIFT SET EXCLUSIVE 18-Nov
46 CURSE OF STRAHD 16-Mar
4 CURSE OF STRAHD REVAMPED 20-Oct
2 DECK OF MANY THINGS 24-Jan
14 DECK OF MANY THINGS EXCLUSIVE 24-Jan
2 DRAGON DELVES 25-Jun
10 DRAGON DELVES EXCLUSIVE 25-Jun
8 DRAGONLANCE SHADOW OF THE DRAGON QUEEN 22-Dec
3 DRAGONLANCE SHADOW OF THE DRAGON QUEEN DELUXE 22-Dec
19 DRAGONLANCE SHADOW OF THE DRAGON QUEEN EXCLUSIVE 22-Dec
197 DUNGEON MASTERS GUIDE 2014 14-Dec
21 DUNGEON MASTERS GUIDE 2024 24-Oct
67 DUNGEON MASTERS GUIDE 2024 EXCLUSIVE 24-Oct
16 DUNGEON MASTERS SCREEN 2024 24-Nov
19 DUNGEON MASTERS SCREEN DUNGEON KIT 21-Sep
142 DUNGEON MASTERS SCREEN REINCARNATED 17-Sep
13 DUNGEON MASTERS SCREEN WILDERNESS 20-Nov
21 DUNGEON TILES REINCARNATED CITY 18-Jan
27 DUNGEON TILES REINCARNATED DUNGEON 18-Jan
13 DUNGEON TILES REINCARNATED WILDERNESS 18-Jan
22 EBERRON RISING FROM THE LAST WAR 19-Nov
26 EBERRON RISING FROM THE LAST WAR EXCLUSIVE 19-Nov
66 ESSENTIALS KIT 19-Sep
24 EXPLORERS GUIDE TO WILDEMOUNT CRITICAL ROLE 20-Mar
27 FIZBAN'S TREASURY OF DRAGONS 21-Oct
19 FIZBAN'S TREASURY OF DRAGONS EXCLUSIVE 21-Oct
4 FORGOTTEN REALMS ADVENTURES IN FAERUN 25-Oct
15 FORGOTTEN REALMS ADVENTURES IN FAERUN ALT CVR 25-Oct
4 FORGOTTEN REALMS HEROES OF FAERUN 25-Oct
16 FORGOTTEN REALMS HEROES OF FAERUN ALT CVR 25-Oct
16 GHOSTS OF SALTMARSH 19-May
26 GHOSTS OF SALTMARSH EXCLUSIVE 19-May
26 GUILDMASTER'S GUIDE TO RAVNICA 18-Nov
5 GUILDMASTER'S GUIDE TO RAVNICA MAP PACK 18-Nov
19 ICEWIND DALE RIME OF THE FROST MAIDEN 20-Sep
19 ICEWIND DALE RIME OF THE FROST MAIDEN DELUXE 20-Sep
5 JOURNEY THROUGH THE RADIANT CITADEL 22-Jul
18 JOURNEY THROUGH THE RADIANT CITADEL EXCLUSIVE 22-Jul
8 KEYS FROM THE GOLDEN VAULT 23-Feb
16 KEYS FROM THE GOLDEN VAULT EXCLUSIVE 23-Feb
179 MONSTER MANUAL 2014 14-Sep
24 MONSTER MANUAL 2024 25-Feb
40 MONSTER MANUAL 2024 ALT 25-Feb
38 MORDENKAINENS MONSTERS OF THE MULTIVERSE 22-May
53 MORDENKAINENS TOME OF FOES 18-May
22 MORDENKAINENS TOME OF FOES EXCLUSIVE 18-May
9 MYTHIC ODYSSEYS OF THEROS 20-Jul
20 MYTHIC ODYSSEYS OF THEROS EXCLUSIVE 20-Jul
40 OUT OF THE ABYSS 17-Sep
3 PHANDELVER & BELOW 23-Sep
13 PHANDELVER & BELOW EXCLUSIVE 23-Sep
2 PLANESCAPE BOX 23-Oct
12 PLANESCAPE BOX EXCLUSIVE 23-Oct
382 PLAYERS HANDBOOK 2014 14-Aug
54 PLAYERS HANDBOOK 2024 24-Sep
76 PLAYERS HANDBOOK 2024 EXCLUSIVE 24-Sep
32 PRINCES OF THE APOCALYPSE 15-Apr
3 QUESTS FROM THE INFINITE STAIRCASE 24-Jul
13 QUESTS FROM THE INFINITE STAIRCASE EXCLUSIVE 24-Jul
8 RULES EXPANSION BOX SET EXCLUSIVE 22-Jan
8 SPELLJAMMER ADV IN SPACE BOX 22-Aug
21 SPELLJAMMER ADV IN SPACE BOX EXCLUSIVE 22-Aug
194 STARTER 2014 LAST MINES OF PHANDELVER 14-Jul
8 STARTER 2024 HEROES OF THE BORDERLANDS 25-Sep
35 STARTER DRAGONS OF STORMWRECK ISLE 22-Oct
3 STARTER RICK & MORTY VS D&D 19-Nov
5 STARTER STRANGER THINGS 19-Jul
3 STARTER STRANGER THINGS WELCOME TO HELLFIRE CLUB 25-Oct
42 STORM KING'S THUNDER 16-Sep
13 STORM KING'S THUNDER DM SCREEN 15-Mar
15 STRIXHAVEN CURRICULUM OF CHAOS 21-Dec
12 STRIXHAVEN CURRICULUM OF CHAOS EXCLUSIVE 21-Dec
71 SWORD COAST ADVENTURER'S GUIDE 15-Nov
16 TACTICAL MAP REIMAGINED 19-Feb
38 TALES FROM THE YAWNING PORTAL 17-Mar
66 TASHA'S CAULDRON OF EVERYTHING 20-Nov
48 TASHA'S CAULDRON OF EVERYTHING EXCLUSIVE 20-Nov
35 TOMB OF ANNIHILATION 17-Sep
4 TYRANNY OF DRAGONS 23-Jan
52 TYRANNY OF DRAGONS 1 HOARD OF THE DRAGON QUEEN 14-Aug
28 TYRANNY OF DRAGONS 2 RISE OF TIAMAT 14-Oct
5 TYRANNY OF DRAGONS DM SCREEN 14-Dec
10 TYRANNY OF DRAGONS EXCLUSIVE 19-Oct
18 VAN RICHTEN'S GUIDE TO RAVENLOFT 21-May
26 VAN RICHTEN'S GUIDE TO RAVENLOFT EXCLUSIVE 21-May
3 VECNA EYE OF RUIN 24-May
14 VECNA EYE OF RUIN EXCLUSIVE 24-May
63 VOLO'S GUIDE TO MONSTERS 16-Nov
20 VOLO'S GUIDE TO MONSTERS EXCLUSIVE 16-Nov
37 WATERDEEP DRAGON HEIST 18-Sep
5 WATERDEEP DRAGON HEIST DM SCREEN 18-Dec
32 WATERDEEP DUNGEON OF THE MAD MAGE 18-Nov
8 WATERDEEP DUNGEON OF THE MAD MAGE MAP PACK 18-Nov
19 WILD BEYOND THE WITCHLIGHT 21-Sep
26 WILD BEYOND THE WITCHLIGHT EXCLUSIVE 21-Sep
99 XANATHAR'S GUIDE TO EVERYTHING 17-Nov
29 XANATHAR'S GUIDE TO EVERYTHING EXCLUSIVE 17-Nov


Note: I noticed that a few dates had sorted incorrectly. I tried to fix them all, but if you spot one that wrong, feel free to let me know. Every book should list the date that it first dropped (as a WPN store, that is often 2-weeks earlier than its standard release, though not always). Keep in mind, that most of the Exclusive covers are Allocated - which means that I don't get as many copies as I meant to order, and I can't get any more once they sell out. So if you're wondering why they are sometimes small numbers, that is the reason. I could sell far, far more of them.

 

[FitzTheRuke]

I can't seem to get a nice table to post.

My first attempt to post this had the formatting of the table turn to unreadable crap after I posted it, so I went back and replaced it with a text-only version, but that makes it annoying to read. Sorry about that. I'll try to fix it.

 

[FitzTheRuke]

One thing that I noticed that I hadn't even realized - I've already sold 130x PHB 2024 (when you add up both covers). So when you compare that to my lifetime sales of PHB 2014 (at 382) - that's about a THIRD. Which is pretty good when we're comparing ONE year worth of sales to TEN.

I think this is what WotC means when they say that 2024 is off to a good start! Obviously, my store might be high here - or it might not be - but we can't really know. Still, I think that it says that we can "believe them" when they say it's doing well. YMMV.

 

[FitzTheRuke]

Also: My gut says that there's a mistake in the number up there for the DM Screen Reincarnated. I can't imagine that we've sold anywhere near that many. That number would mean that we sold a screen to most (72%) of the people that we've sold the DMG to. I really, really don't think that it's even close to that.

 

[darjr]

Are these lifetime sales at your store?

Ah just say your latest post.

 

[Zardnaar]

Your ratios seem similar to bookscan and big selling items match eg Xanathars.

 

[AlViking]

How about ...

SOLD 5E TITLE SINCE

5	BIGBY PRESENTS GLORY OF THE GIANTS	23-Aug
11	BIGBY PRESENTS GLORY OF THE GIANTS EXCLUSIVE	23-Aug
46	CHARACTER SHEETS 2014	14-Aug
5	CHARACTER SHEETS 2024	24-Sep
6	CORE RULEBOOK GIFT SET	18-Nov
11	CORE RULEBOOK GIFT SET EXCLUSIVE	18-Nov
46	CURSE OF STRAHD	16-Mar
4	CURSE OF STRAHD REVAMPED	20-Oct
2	DECK OF MANY THINGS	24-Jan
14	DECK OF MANY THINGS EXCLUSIVE	24-Jan
2	DRAGON DELVES	25-Jun
10	DRAGON DELVES EXCLUSIVE	25-Jun
8	DRAGONLANCE SHADOW OF THE DRAGON QUEEN	22-Dec
3	DRAGONLANCE SHADOW OF THE DRAGON QUEEN DELUXE	22-Dec
19	DRAGONLANCE SHADOW OF THE DRAGON QUEEN EXCLUSIVE	22-Dec
197	DUNGEON MASTERS GUIDE 2014	14-Dec
21	DUNGEON MASTERS GUIDE 2024	24-Oct
67	DUNGEON MASTERS GUIDE 2024 EXCLUSIVE	24-Oct
16	DUNGEON MASTERS SCREEN 2024	24-Nov
19	DUNGEON MASTERS SCREEN DUNGEON KIT	21-Sep
142	DUNGEON MASTERS SCREEN REINCARNATED	17-Sep
13	DUNGEON MASTERS SCREEN WILDERNESS	20-Nov
21	DUNGEON TILES REINCARNATED CITY	18-Jan
27	DUNGEON TILES REINCARNATED DUNGEON	18-Jan
13	DUNGEON TILES REINCARNATED WILDERNESS	18-Jan
22	EBERRON RISING FROM THE LAST WAR	19-Nov
26	EBERRON RISING FROM THE LAST WAR EXCLUSIVE	19-Nov
66	ESSENTIALS KIT	19-Sep
24	EXPLORERS GUIDE TO WILDEMOUNT CRITICAL ROLE	20-Mar
27	FIZBAN'S TREASURY OF DRAGONS	21-Oct
19	FIZBAN'S TREASURY OF DRAGONS EXCLUSIVE	21-Oct
4	FORGOTTEN REALMS ADVENTURES IN FAERUN	25-Oct
15	FORGOTTEN REALMS ADVENTURES IN FAERUN ALT CVR	25-Oct
4	FORGOTTEN REALMS HEROES OF FAERUN	25-Oct
16	FORGOTTEN REALMS HEROES OF FAERUN ALT CVR	25-Oct
16	GHOSTS OF SALTMARSH	19-May
26	GHOSTS OF SALTMARSH EXCLUSIVE	19-May
26	GUILDMASTER'S GUIDE TO RAVNICA	18-Nov
5	GUILDMASTER'S GUIDE TO RAVNICA MAP PACK	18-Nov
19	ICEWIND DALE RIME OF THE FROST MAIDEN	20-Sep
19	ICEWIND DALE RIME OF THE FROST MAIDEN DELUXE	20-Sep
5	JOURNEY THROUGH THE RADIANT CITADEL	22-Jul
18	JOURNEY THROUGH THE RADIANT CITADEL EXCLUSIVE	22-Jul
8	KEYS FROM THE GOLDEN VAULT	23-Feb
16	KEYS FROM THE GOLDEN VAULT EXCLUSIVE	23-Feb
179	MONSTER MANUAL 2014	14-Sep
24	MONSTER MANUAL 2024	25-Feb
40	MONSTER MANUAL 2024 ALT	25-Feb
38	MORDENKAINENS MONSTERS OF THE MULTIVERSE	22-May
53	MORDENKAINENS TOME OF FOES	18-May
22	MORDENKAINENS TOME OF FOES EXCLUSIVE	18-May
9	MYTHIC ODYSSEYS OF THEROS	20-Jul
20	MYTHIC ODYSSEYS OF THEROS EXCLUSIVE	20-Jul
40	OUT OF THE ABYSS	17-Sep
3	PHANDELVER & BELOW	23-Sep
13	PHANDELVER & BELOW EXCLUSIVE	23-Sep
2	PLANESCAPE BOX	23-Oct
12	PLANESCAPE BOX EXCLUSIVE	23-Oct
382	PLAYERS HANDBOOK 2014	14-Aug
54	PLAYERS HANDBOOK 2024	24-Sep
76	PLAYERS HANDBOOK 2024 EXCLUSIVE	24-Sep
32	PRINCES OF THE APOCALYPSE	15-Apr
3	QUESTS FROM THE INFINITE STAIRCASE	24-Jul
13	QUESTS FROM THE INFINITE STAIRCASE EXCLUSIVE	24-Jul
8	RULES EXPANSION BOX SET EXCLUSIVE	22-Jan
8	SPELLJAMMER ADV IN SPACE BOX	22-Aug
21	SPELLJAMMER ADV IN SPACE BOX EXCLUSIVE	22-Aug
194	STARTER 2014 LAST MINES OF PHANDELVER	14-Jul
8	STARTER 2024 HEROES OF THE BORDERLANDS	25-Sep
35	STARTER DRAGONS OF STORMWRECK ISLE	22-Oct
3	STARTER RICK & MORTY VS D&D	19-Nov
5	STARTER STRANGER THINGS	19-Jul
3	STARTER STRANGER THINGS WELCOME TO HELLFIRE CLUB	25-Oct
42	STORM KING'S THUNDER	16-Sep
13	STORM KING'S THUNDER DM SCREEN	15-Mar
15	STRIXHAVEN CURRICULUM OF CHAOS	21-Dec
12	STRIXHAVEN CURRICULUM OF CHAOS EXCLUSIVE	21-Dec
71	SWORD COAST ADVENTURER'S GUIDE	15-Nov
16	TACTICAL MAP REIMAGINED	19-Feb
38	TALES FROM THE YAWNING PORTAL	17-Mar
66	TASHA'S CAULDRON OF EVERYTHING	20-Nov
48	TASHA'S CAULDRON OF EVERYTHING EXCLUSIVE	20-Nov
35	TOMB OF ANNIHILATION	17-Sep
4	TYRANNY OF DRAGONS	23-Jan
52	TYRANNY OF DRAGONS 1 HOARD OF THE DRAGON QUEEN	14-Aug
28	TYRANNY OF DRAGONS 2 RISE OF TIAMAT	14-Oct
5	TYRANNY OF DRAGONS DM SCREEN	14-Dec
10	TYRANNY OF DRAGONS EXCLUSIVE	19-Oct
18	VAN RICHTEN'S GUIDE TO RAVENLOFT	21-May
26	VAN RICHTEN'S GUIDE TO RAVENLOFT EXCLUSIVE	21-May
3	VECNA EYE OF RUIN	24-May
14	VECNA EYE OF RUIN EXCLUSIVE	24-May
63	VOLO'S GUIDE TO MONSTERS	16-Nov
20	VOLO'S GUIDE TO MONSTERS EXCLUSIVE	16-Nov
37	WATERDEEP DRAGON HEIST	18-Sep
5	WATERDEEP DRAGON HEIST DM SCREEN	18-Dec
32	WATERDEEP DUNGEON OF THE MAD MAGE	18-Nov
8	WATERDEEP DUNGEON OF THE MAD MAGE MAP PACK	18-Nov
19	WILD BEYOND THE WITCHLIGHT	21-Sep
26	WILD BEYOND THE WITCHLIGHT EXCLUSIVE	21-Sep
99	XANATHAR'S GUIDE TO EVERYTHING	17-Nov
29	XANATHAR'S GUIDE TO EVERYTHING EXCLUSIVE	17-Nov

 

[Reynard]

One thing that I noticed that I hadn't even realized - I've already sold 130x PHB 2024 (when you add up both covers). So when you compare that to my lifetime sales of PHB 2014 (at 382) - that's about a THIRD. Which is pretty good when we're comparing ONE year worth of sales to TEN.

I think this is what WotC means when they say that 2024 if off to a good start! Obviously, my store might be high here - or it might not be - but we can't really know. Still, I think that it says that we can "believe them" when they say it's doing well. YMMV.

Is your historical data easily accessible? I am mostly interested in the curve of those 382 PHB sales, because I think that will tell us something about when the D&D spike really hit.

 

[Reynard]

I am also a little surprised at how few (comparatively) copies the adventures sell -- even heavy hitters like Strahd. Huh. Neat. Thanks for sharing.

 

[Zardnaar]

I am also a little surprised at how few (comparatively) copies the adventures sell -- even heavy hitters like Strahd. Huh. Neat. Thanks for sharing.

Matches bookscan data 2 or 3 years ago.

Vampires and Dragons sold well rest not so much. 7 big selling books.

The adventures sell well vs older edition adventures.