Wizards of the Coast plans to use Gen Con as a launching point for future products. During a press briefing at Gary Con on Thursday, Head of D&D Franchise Dan Ayoub said that they would be announcing the product tied to the Season of Champions at Gen Con this year. Additionally, starting at Gen Con in 2026, D&D will also announce the roadmap for the upcoming year at the convention, which will include announcements of upcoming Seasons, announcement of new products, and other "stuff" tied to the season.
Ayoub told the press briefing that early feedback for the seasons have been "fantastic," so it appears that this will be the standard moving forward.
Later in the press briefing, Ayoub noted that the lengthy delay in announcements was due to a combination of internal reorganization for the D&D team and a shift in which products would be released in 2026. He also said that adventure modules will be returning to Dungeons & Dragons as part of the new Season models, although it's unclear whether this will be through the D&D Encounters program, Adventurer's League, or through some other kind of unannounced product.
