another Paizo
Paizo, definitely. The general quality of Paizo's works are so above-the-bar as to make most publishers look silly by comparison -- including many of the materials from WotC. Call this another seconding for Paizo (though technically this is probably more like a ninthing than a...
You seem to be missing an important point, here: people are talking about a magazine that has much the same market characteristics as those mass-market magazines, with the exception of actual market size.
Time, People, and Car & Driver are all magazines with incredible market volatility...