Recent content by WinningerR

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    Wizards of the Coast Says That China Tariffs Will Have Minimal Impact on D&D

    Thanks. That makes sense. I’ll note that’s not saying the tariffs won’t have an impact on D&D or WotC.
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    Wizards of the Coast Says That China Tariffs Will Have Minimal Impact on D&D

    Did Chris actually say, “D&D is unlikely to be significantly impacted by the tariffs,” or did he say, “the only D&D products produced outside the US are boxed sets?” I’m guessing the latter because I find it hard to believe the former. Paper costs are certain to rise due to the tariffs, perhaps...
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    D&D (2024) Some Terms Removed From 2024 SRD... But Is 'D&D' Really Supposed To Be In There?

    (The usual disclaimer about seeking advice from an actual lawyer before making business decisions.) Generally speaking, you’re free to use someone else’s trademark so long as you use it in such a way that won’t mislead buyers into believing you are a licensee or otherwise affiliated with the...
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    WotC 5E Designer Mike Mearls Talks About The OGL Crisis

    That’s it! I’m told the theme song directly references CoC’s SAN mechanics.
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    WotC 5E Designer Mike Mearls Talks About The OGL Crisis

    In Japan, CoC is indeed bigger than D&D. I believe CoC is bigger in Japan than it is in the US, but still well below Paizo’s US sales. I’ve read that CoC’s popularity in Japan was sparked by an anime that revolves around a school girl who dates various Great Old Ones. From there, a rash of...
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    WotC Mike Mearls: "D&D Is Uncool Again"

    There is certainly significant overlap of people who play both but, yes, I believe the audiences for TTRPGs and D&D are looking for different things. At bottom, the experiences are very different. I believe that the overwhelming majority of BG3 players are well aware that D&D exists, and if it...
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    WotC Mike Mearls: "D&D Is Uncool Again"

    Sort of. The number of people who play D&D regularly is comparable to the number of people who play games like HALO, ASSASSIN'S CREED and WoW regularly (although it's nowhere near the number of people who play FORTNITE). A big difference, of course, is that D&D doesn't monetize as well as those...
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    WotC Mike Mearls: "D&D Is Uncool Again"

    When I run "One D&D" vs "D&D Next," I get different results and the curves look closer to the point where I'm not sure there's anything to conclude here. (Sorry, blue and red are inverted in my graph.) WotC talked about "D&D Next" longer than "One D&D." Interest in both pseudo-brands waned as...
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    WotC Mike Mearls: "D&D Is Uncool Again"

    No insult intended--he's a good guy and I'm happy he enjoys the game--but Joe Manganiello didn't make D&D "cool." D&D made Joe Manganiello cool. At least, in the sense that it generated a lot more attention for him than he generated for it. "Cool," of course, is an amorphous concept. As most of...
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    D&D General Ray Winninger on 5e’s success, product cadence, the OGL, and more.

    I believe 5E can remain stable without the "3D VTT."
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    D&D General Ray Winninger on 5e’s success, product cadence, the OGL, and more.

    The new products were announced in January, they weren't added in January. Those products were in the works for quite a while. (A couple of them were in the works for several years.) For the last couple of years, WotC announced the next year's entire slate of D&D products in the fall. In...
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    D&D General Ray Winninger on 5e’s success, product cadence, the OGL, and more.

    Thanks, that's a great point. The coupon in Essentials Kit was a successful experiment. The reason it wasn't repeated was that for much of my tenure, our relationship with DDB was in question. The negotiations that led to the acquisition started a long time before they came to fruition.
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    D&D General Ray Winninger on 5e’s success, product cadence, the OGL, and more.

    Sales weren't decreasing. From 2014 until I left (and possibly beyond), D&D revenues grew every year and by double digits in most years. Sales on the PHB alone were at least steady, and probably growing slightly YoY, as well. (I equivocate because the number of units sold was certainly growing...
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    D&D General Ray Winninger on 5e’s success, product cadence, the OGL, and more.

    We were selling a lot of Starter Sets and Essentials Kits through mass market stores like WalMart and Target. Short story is that Starter Set was old enough that both outlets were talking about no longer carrying. We didn't want to lose the shelf space so we agreed to produce a new version of...
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