Goodman Games: Our Efforts Have Been Mischaracterized

Goodman Games' CEO Joseph Goodman made a statement via YouTube over the weekend*. The video itself focused on the content of the controversial upcoming City State of the Invincible Overlord crowdfunding product, but was prefaced by a short introduction by Joseph Goodman, in which he reiterates his company's commitment to inclusivity and diversity and its opposition to bigotry, something which they say they "don't want to be associated with".

Goodman goes on to say that the company's efforts have been "mischaracterized by some folks" but does not go so far as to identify the mischaracterization, so it's not entirely clear what they consider to be untrue other than the "inaccurate" statements made by Bob Bledsaw II of Judges Guild about Goodman Games' plans, which Goodman mentioned last week.

For those who haven't been following this story, it has been covered in the articles Goodman Games Revives Relationship With Anti-Semitic Publisher For New City State Kickstarter, Goodman Games Offers Assurances About Judges Guild Royalties, and Judges Guild Makes Statement About Goodman Controversy. In short, Goodman Games is currently licensing an old property from a company with which it claimed to have cut ties in 2020 after the owner of that company made a number of bigoted comments on social media. Goodman Games has repeatedly said that this move would allow them to provide backers of an old unfulfilled Judges Guild Kickstarter with refunds, but there are many people questioning seeming contradictions in both the timelines involved and in the appropriateness of the whole endeavour.

Despite the backlash, the prospects of the crowdfunding project do not seem to have been harmed. The pre-launch page has over 3,000 followers, and many of the comments under the YouTube videos or on other social media are not only very supportive of the project, but also condemn those who question its appropriateness. In comparison, the original (failed) Judges Guild Kickstarter had only 965 backers.

The video is embedded below, followed by a transcript of the relevant section.



Hi everybody, I'm Joseph Goodman of Goodman Games. We recently announced our City State of the Invincible Overlord crowdfunding project for 5E and DCC RPG.

In the video you're about to see, some of our product development team is going to tell you about what makes the City State so amazing and why we're bringing it back to 5E and DCC audiences nearly 50 years after it was first released. It really is an amazing setting.

But we could have rolled this project out with a lot more clarity. Now, to be clear, Goodman Games absolutely opposes any sort of bigotry, racism, anti-semitism, homophobia, transphobia. We don't want to support it. We don't want to be associated with it.

Our well-intentioned effort to launch this project in a way that refunds backers of a former failed Kickstarter from another publisher kind of backfired in the way we announced it. Rest assured, the funds from this crowdfunding will actually fund refunds to backers of the original City State crowdfunding for the Pathfinder edition from 2014.

Unfortunately, our efforts have been—you know, I didn’t clarify them perfectly when we rolled it out—and they've been mischaracterized by some folks since then. But please rest assured, we stand for inclusivity and diversity.

You can read a lot more detail in the post that's linked below, and there's another video linked below where we talk about this in even more detail. But for now, we hope you will sit back and enjoy as some of the product development team tells you about really what makes the City State of the Invincible Overlord so amazing, and why you might want to check it out when it comes to crowdfunding soon.

Thanks, and I'll turn it over to them now.

The statement refers to a post about this that is supposed to be linked below, but at the time of writing no post is linked below the video, so it's not clear if that refers to a new post or one of Goodman Games' previous statements on the issue.

I reached out to Joseph Goodman last week to offer a non-confrontational (although direct and candid) interview in which he could answer some ongoing questions and talk on his reasoning behind the decision; I have not yet received a response to the offer--I did, however, indicate that I was just leaving for UK Games Expo, and wouldn't be back until this week.

*Normally I would have covered this in a more timely fashion, but I was away at UK Games Expo from Thursday through to Monday.
 

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And there's no way in the end to figure out which take is right. He would have been better, IMO, just to stick with his first statement and ignore any other statements, as playing the victim only works on those who are already inclined towards your position in cases like these.

'Right' in which way?

Everything he says, tells me that this course of action was incorrect. He's losing the people who would seem to share his expressed values.

Sunk costs at this point? I dont know, but this all just seems like a self inflicted wound.
 

I dont think so. I think instead of building bridges, hes burning both ends.
Exactly. His expressed views are solidly inclusion and acceptance. He’s betraying those stated values by working with Bledsaw. He’s alienating his fans who believe in those values by working with Bledsaw. But, by working with Bledsaw he’s gaining new fans…who despise inclusion and acceptance. This project might be a flash point, but once the fire dies down, his old fans will be gone and his new fans will quickly tire of Goodman’s repeated claims of being pro-inclusion and acceptance. So he’ll either have to try to court the fans he’s betrayed to bring them back or give up on his stated values to retain the new fans.
 



Exactly. His expressed views are solidly inclusion and acceptance. He’s betraying those stated values by working with Bledsaw. He’s alienating his fans who believe in those values by working with Bledsaw. But, by working with Bledsaw he’s gaining new fans…who despise inclusion and acceptance. This project might be a flash point, but once the fire dies down, his old fans will be gone and his new fans will quickly tire of Goodman’s repeated claims of being pro-inclusion and acceptance. So he’ll either have to try to court the fans he’s betrayed to bring them back or give up on his stated values to retain the new fans.

Yeah exactly. I just dont see how this makes any sense beyond 'well naughty word we already did the work, we paid for the license, we need to make costs back'.
 

Exactly. His expressed views are solidly inclusion and acceptance. He’s betraying those stated values by working with Bledsaw. He’s alienating his fans who believe in those values by working with Bledsaw. But, by working with Bledsaw he’s gaining new fans…who despise inclusion and acceptance. This project might be a flash point, but once the fire dies down, his old fans will be gone and his new fans will quickly tire of Goodman’s repeated claims of being pro-inclusion and acceptance. So he’ll either have to try to court the fans he’s betrayed to bring them back or give up on his stated values to retain the new fans.
The other possibility is that they are able to continue on the basis that most of their fans are not nearly as connected to this story and don't value Goodman's promise not to work with Bledsaw as much as we do. That most DCC fans either are blissfully unaware of the controversy, or don't want to dig into it and just accept Goodman's explanation and rationale, including the promise that licensing fees for CSIO will be used to reimburse the backers JG took money from, and JG won't make any real money off it.

People are lazy, we rationalize doing what we want to do, and folks who want CSIO will be inclined to let this slide unless they really are outraged by Goodman changing his tune from 2020.
 
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