Goodman Games: Our Efforts Have Been Mischaracterized

Goodman Games' CEO Joseph Goodman made a statement via YouTube over the weekend*. The video itself focused on the content of the controversial upcoming City State of the Invincible Overlord crowdfunding product, but was prefaced by a short introduction by Joseph Goodman, in which he reiterates his company's commitment to inclusivity and diversity and its opposition to bigotry, something which they say they "don't want to be associated with".

Goodman goes on to say that the company's efforts have been "mischaracterized by some folks" but does not go so far as to identify the mischaracterization, so it's not entirely clear what they consider to be untrue other than the "inaccurate" statements made by Bob Bledsaw II of Judges Guild about Goodman Games' plans, which Goodman mentioned last week.

For those who haven't been following this story, it has been covered in the articles Goodman Games Revives Relationship With Anti-Semitic Publisher For New City State Kickstarter, Goodman Games Offers Assurances About Judges Guild Royalties, and Judges Guild Makes Statement About Goodman Controversy. In short, Goodman Games is currently licensing an old property from a company with which it claimed to have cut ties in 2020 after the owner of that company made a number of bigoted comments on social media. Goodman Games has repeatedly said that this move would allow them to provide backers of an old unfulfilled Judges Guild Kickstarter with refunds, but there are many people questioning seeming contradictions in both the timelines involved and in the appropriateness of the whole endeavour.

Despite the backlash, the prospects of the crowdfunding project do not seem to have been harmed. The pre-launch page has over 3,000 followers, and many of the comments under the YouTube videos or on other social media are not only very supportive of the project, but also condemn those who question its appropriateness. In comparison, the original (failed) Judges Guild Kickstarter had only 965 backers.

The video is embedded below, followed by a transcript of the relevant section.



Hi everybody, I'm Joseph Goodman of Goodman Games. We recently announced our City State of the Invincible Overlord crowdfunding project for 5E and DCC RPG.

In the video you're about to see, some of our product development team is going to tell you about what makes the City State so amazing and why we're bringing it back to 5E and DCC audiences nearly 50 years after it was first released. It really is an amazing setting.

But we could have rolled this project out with a lot more clarity. Now, to be clear, Goodman Games absolutely opposes any sort of bigotry, racism, anti-semitism, homophobia, transphobia. We don't want to support it. We don't want to be associated with it.

Our well-intentioned effort to launch this project in a way that refunds backers of a former failed Kickstarter from another publisher kind of backfired in the way we announced it. Rest assured, the funds from this crowdfunding will actually fund refunds to backers of the original City State crowdfunding for the Pathfinder edition from 2014.

Unfortunately, our efforts have been—you know, I didn’t clarify them perfectly when we rolled it out—and they've been mischaracterized by some folks since then. But please rest assured, we stand for inclusivity and diversity.

You can read a lot more detail in the post that's linked below, and there's another video linked below where we talk about this in even more detail. But for now, we hope you will sit back and enjoy as some of the product development team tells you about really what makes the City State of the Invincible Overlord so amazing, and why you might want to check it out when it comes to crowdfunding soon.

Thanks, and I'll turn it over to them now.

The statement refers to a post about this that is supposed to be linked below, but at the time of writing no post is linked below the video, so it's not clear if that refers to a new post or one of Goodman Games' previous statements on the issue.

I reached out to Joseph Goodman last week to offer a non-confrontational (although direct and candid) interview in which he could answer some ongoing questions and talk on his reasoning behind the decision; I have not yet received a response to the offer--I did, however, indicate that I was just leaving for UK Games Expo, and wouldn't be back until this week.

*Normally I would have covered this in a more timely fashion, but I was away at UK Games Expo from Thursday through to Monday.
 

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It's quite possible that Goodman Games will come out of this not much worse for wear; many people will either never hear of this controversy, accepts Goodman's explanation, not care one way or another, or even be happy to see bridges build for the Bledsaws.

For me, Goodman Games will retain the taint of their decision; like that one person who had a somewhat too intimate relationship with a goat, at that point this misstep, singular or otherwise, tends to define who you are.
 

'Right' in which way?

Everything he says, tells me that this course of action was incorrect. He's losing the people who would seem to share his expressed values.

Sunk costs at this point? I dont know, but this all just seems like a self inflicted wound.
In terms of the context of what I was quoting, i.e. whether this was a net gain or loss in supporters/purchasers of product, i.e. (from the quoted message, paraphrased) "building bridges or burning both ends"
 

The other possibility is that they are able to continue on the basis that most of their fans are not nearly as connected to this story and don't value Goodman's promise not to work with Bledsaw as much as we do. That most DCC fans either are blissfully unaware of the controversy, or don't want to dig into it and just accept Goodman's explanation and rationale, including the promise that licensing fees for CSIO will be used to reimburse the backers JG took money from, and JG won't make any real money off it.
Yeah, that's quite possible. I already heard people comment positively about the measures Goodman took. Even my personal initial reaction was not entirely negative (though, after sleeping on it, I still ended up with the same "WTF, man?!?" feeling I had before).

I'm also not sure how much additional explanations help, but I hope Goodman is willing to respond to Morrus' questions, because I still would really like to hear some straight-forward answers regarding what changed since 2020, and how Goodman is able to reconcile being inclusive with working with someone who is clearly anti-inclusive (it's not like there is any doubt about Bledsaw II's attitudes).
Wow, I know that YouTube comment sections are normally pretty bad, but the one on that video is an absolute morass.
Yeah, I have to say reading them was a saddening experience. Now I don't know how many of these people are actual Goodman Games customers/DCC players, but I used to think that DCC was a game with a great community where you can basically sit down at any table and have a good time, and that's no longer the case (as a straight white male, those people will probably not target me specifically, but I don't think I feel comfortable about gaming with people who think that antisemitism is fine/a non-issue).
 

The other possibility is that they are able to continue on the basis that most of their fans are not nearly as connected to this story and don't value Goodman's promise not to work with Bledsaw as much as we do. That most DCC fans either are blissfully unaware of the controversy, or don't want to dig into it and just accept Goodman's explanation and rationale, including the promise that licensing fees for CSIO will be used to reimburse the backers JG took money from, and JG won't make any real money off it.

People are lazy, we rationalize doing what we want to do, and folks who want CSIO will be inclined to let this slide unless they really are outraged by Goodman changing his tune from 2020.
Yeah, never underestimate the coping skills, justification skills, laziness, stupidity, and lack of empathy of humans.
 



Its apparently a super limited run. I would be shocked if it doesnt hit its goal, and then everything hits Ebay for massive inflation.
That seems quite likely to me. In addition to all who don't really care about whether Goodman Games does business with Judges Guild or not, you now have the FOMO effect (get it now or never!). So I expect the campaign to do fairly well, even when a sizeable number of people monitoring it decide against backing.
 

The pre-launch page has over 3,000 followers, and many of the comments under the YouTube videos or on other social media are not only very supportive of the project, but also condemn those who question its appropriateness. In comparison, the original (failed) Judges Guild Kickstarter had only 965 backers.
I think there are probably at least 3 main reasons for the larger number of followers:

1) Due to the controversy, more people may be aware of the project than the first time it was attempted.
2) The FOMO effect since this will be a limited print run.
3) Crowdfunding projects have been around a lot longer now and they seem to be everywhere, so people don't feel as much unease at purchasing an item that hasn't even been created yet.
 


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