"The Company" is a villain, yes, but typically an off-screen one (Prometheus being the most obvious exception). The best bits of the movies are typically about normal folk dealing with the xenomorphs.
Which is kind of my concern with this trailer. The tale of the company and the tale of xenomorphs reaching Earth are two absolutely huge, high level epics that the franchise has spent decades avoiding. Partially because it adds to the mystique of the franchise, and also because the movies are typically smaller scale stories. I'm worried this is biting off way more to chew than it can handle.