Goodman Games: Our Efforts Have Been Mischaracterized

Company reiterates opposition to bigotry and says efforts are well-intentioned.
Goodman Games' CEO Joseph Goodman made a statement via YouTube over the weekend*. The video itself focused on the content of the controversial upcoming City State of the Invincible Overlord crowdfunding product, but was prefaced by a short introduction by Joseph Goodman, in which he reiterates his company's commitment to inclusivity and diversity and its opposition to bigotry, something which they say they "don't want to be associated with".

Goodman goes on to say that the company's efforts have been "mischaracterized by some folks" but does not go so far as to identify the mischaracterization, so it's not entirely clear what they consider to be untrue other than the "inaccurate" statements made by Bob Bledsaw II of Judges Guild about Goodman Games' plans, which Goodman mentioned last week.

For those who haven't been following this story, it has been covered in the articles Goodman Games Revives Relationship With Anti-Semitic Publisher For New City State Kickstarter, Goodman Games Offers Assurances About Judges Guild Royalties, and Judges Guild Makes Statement About Goodman Controversy. In short, Goodman Games is currently licensing an old property from a company with which it claimed to have cut ties in 2020 after the owner of that company made a number of bigoted comments on social media. Goodman Games has repeatedly said that this move would allow them to provide backers of an old unfulfilled Judges Guild Kickstarter with refunds, but there are many people questioning seeming contradictions in both the timelines involved and in the appropriateness of the whole endeavour.

Despite the backlash, the prospects of the crowdfunding project do not seem to have been harmed. The pre-launch page has over 3,000 followers, and many of the comments under the YouTube videos or on other social media are not only very supportive of the project, but also condemn those who question its appropriateness. In comparison, the original (failed) Judges Guild Kickstarter had only 965 backers.

The video is embedded below, followed by a transcript of the relevant section.



Hi everybody, I'm Joseph Goodman of Goodman Games. We recently announced our City State of the Invincible Overlord crowdfunding project for 5E and DCC RPG.

In the video you're about to see, some of our product development team is going to tell you about what makes the City State so amazing and why we're bringing it back to 5E and DCC audiences nearly 50 years after it was first released. It really is an amazing setting.

But we could have rolled this project out with a lot more clarity. Now, to be clear, Goodman Games absolutely opposes any sort of bigotry, racism, anti-semitism, homophobia, transphobia. We don't want to support it. We don't want to be associated with it.

Our well-intentioned effort to launch this project in a way that refunds backers of a former failed Kickstarter from another publisher kind of backfired in the way we announced it. Rest assured, the funds from this crowdfunding will actually fund refunds to backers of the original City State crowdfunding for the Pathfinder edition from 2014.

Unfortunately, our efforts have been—you know, I didn’t clarify them perfectly when we rolled it out—and they've been mischaracterized by some folks since then. But please rest assured, we stand for inclusivity and diversity.

You can read a lot more detail in the post that's linked below, and there's another video linked below where we talk about this in even more detail. But for now, we hope you will sit back and enjoy as some of the product development team tells you about really what makes the City State of the Invincible Overlord so amazing, and why you might want to check it out when it comes to crowdfunding soon.

Thanks, and I'll turn it over to them now.

The statement refers to a post about this that is supposed to be linked below, but at the time of writing no post is linked below the video, so it's not clear if that refers to a new post or one of Goodman Games' previous statements on the issue.

I reached out to Joseph Goodman last week to offer a non-confrontational (although direct and candid) interview in which he could answer some ongoing questions and talk on his reasoning behind the decision; I have not yet received a response to the offer--I did, however, indicate that I was just leaving for UK Games Expo, and wouldn't be back until this week.

*Normally I would have covered this in a more timely fashion, but I was away at UK Games Expo from Thursday through to Monday.
 

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With such strong opinions, I expected something a lot worse when I looked up the artwork online.

I have read romance novels with more risque covers than that.
I tend to concur, but I've only seen one person express a strong opinion on it.

I imagine there's some Venn diagram overlap between people who like old school pulp art with a bit of cheesecake and Bledsaw-style regressives, but I suspect there's a greater natural overlap between the former group and general Goodman fans who find their marketing and style appealing. I remember their old tagline for the DCC line of modules- something like, "remember the good old days, when doors were to be bashed, monsters to be looted and NPCs to be killed?"

Tastes vary. 🤷‍♂️
 

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Yeah, I mean personally I wouldn't touch a product with that artwork and don't want it in my house, but it is in line with "Through the Dragonwall" and other things GG has published. It is its own aesthetic style.
 

Yeah, I mean personally I wouldn't touch a product with that artwork and don't want it in my house, but it is in line with "Through the Dragonwall" and other things GG has published. It is its own aesthetic style.
For me, art just isn't important enough to affect whether or not I buy an RPG product that otherwise appeals to me, but that's just my personal feeling.
 


I find the choice to base them on pinball machines a bit odd. I assume you have to pay some licensing fees in exchange for getting very little plot wise that you could not come up with on your own. Are there enough fans of those to make this worthwhile?
This feels very much like a niche within a niche within a niche.
 

I find the choice to base them on pinball machines a bit odd. I assume you have to pay some licensing fees in exchange for getting very little plot wise that you could not come up with on your own. Are there enough fans of those to make this worthwhile?

I don't imagine that, in 2026, there are a lot of fans of old pinball machines.

When I was very young, my dad owned an arcade/billiards hall, so I have some fondness for old games. I do not remember any of the specific games being used for this, but I do like pinball machines and pinball machine artwork. I also like old fantasy artwork and have come to enjoy DCC.

Yes, there is (typically) very little plot, but there is some plot. There's enough to be a writing prompt with a few bullet points and included artwork. That's likely plenty for a 15-25 page module.

There are 5 being offered:
•Gorgar - fantasy adventure featuring a demonic antagonist
•Centaur - featuring what appears to be a half-man/half-motorcycle hybrid
•Swords of Fury - the artwork shows a group of fantasy warriors battling what appears to me to be a cross between an evil baboon creature and a balor with electrified hair
•Cosmic Gunfight - space cowboys riding space horses through the cosmos and firing laser pistols at each other
•Embryon - looks to be a sci-fi theme featuring aliens growing from embryonic bubble pods

The video does talk about licensing rights, so I assume that either the artist or whoever the company was that had the rights gets something for it. I am not well-versed in the nuances of pinball artwork trademarks and copyrighted material.

Joseph Goodman talked about offering a special boxed set in a "clamshell box" with a hinge on the short side, so that the box would open in a way to look kinda like a pinball machine. He also mentioned trying to figure out some way to have the box make a noise or speak when you open it, similar to how some modern greeting cards play music.
 

Yeah, I mean personally I wouldn't touch a product with that artwork and don't want it in my house, but it is in line with "Through the Dragonwall" and other things GG has published. It is its own aesthetic style.

I find the choice to base them on pinball machines a bit odd. I assume you have to pay some licensing fees in exchange for getting very little plot wise that you could not come up with on your own. Are there enough fans of those to make this worthwhile?

This feels very much like a niche within a niche within a niche.
It does seem niche, but probably has significant overlap with the Goodman Games core audience, which as the tagline from the original DCC modules indicates, was always very nostalgia-based.

I'm guessing that the licensing fees are pretty trivial, in which case the "cost" side of their cost/benefit analysis would be pretty minimal.
 

I remember their old tagline for the DCC line of modules- something like, "remember the good old days, when doors were to be bashed, monsters to be looted and NPCs to be killed?"

"Remember the golden days of role playing, when adventures were underground, NPCs were there to be killed, and the finale of every dungeon was the dragon on the 20th level? Well, those days are back. Dungeon Crawl Classics feature bloody combat, intriguing dungeons, and no NPCs who aren't meant to be killed. Each adventure is 100% good, solid dungeon crawl, with the monsters you know, the traps you fear, and the secret doors you know must be there somewhere."
 

I find the choice to base them on pinball machines a bit odd. I assume you have to pay some licensing fees in exchange for getting very little plot wise that you could not come up with on your own. Are there enough fans of those to make this worthwhile?
Yeah, this feels very much like "well, everyone else we wanted to do an OAR on either asked for too much money, said no, or was even worse than the Bledsaws, so here we are."
 

"Remember the golden days of role playing, when adventures were underground, NPCs were there to be killed, and the finale of every dungeon was the dragon on the 20th level? Well, those days are back. Dungeon Crawl Classics feature bloody combat, intriguing dungeons, and no NPCs who aren't meant to be killed. Each adventure is 100% good, solid dungeon crawl, with the monsters you know, the traps you fear, and the secret doors you know must be there somewhere."
Which, of course, was untrue almost from the start. There were absolutely NPCs you were supposed to be interacting with in most of their dungeons.
 
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