Hasbro CEO Reiterates That AI Isn't Used to Make D&D Because of the Game's Audience and Creators

Reynard · 2026-03-09T19:14:45+0000

There is a zero percent chance that some sort of AI tool will not be integrated into Beyond in the relatively near future. It won't be something that obviates the need to buy books/product, but it could be something like a session note taking app, or a Backstory Generator, or something similar.

Charlaquin · 2026-03-09T19:16:30+0000

Mournblade94 said:
SO they use it in toys because there is no one vocal about it. Sculptors used to be the ones that developed the toy ideas. Beware. Soon the community is going to relax on AI, there are already signs of it, and AI will be incorporated fully into D&D. Especially with the younger crowd growing with AI in their schooling. I haven't been to an education conference yet where they don't show you how to use AI in the classroom. These kids are not going to have the abhorrence Gen Z does for AI. I'm not that worried about AI in D&D, myself I can take it or leave it, but I speculate the bulwark against AI is going to lose.

Its already being accepted on a large scale.

Well, the hope is that the bulwark will last long enough that people with decision-making power start to see how bad AI is at its job before that happens.

Charlaquin · 2026-03-09T19:17:51+0000

saviirkad said:
"There are some brands that the audience, the creators, just don’t want it, so we don’t even have it in our pipelines for our video games or for Magic: The Gathering, or D&D. For things like toys where we’re basing it on existing IP, or like a long legacy of ideas, we are able to use it and use it pretty effectively."

Didn't sound like complaining, sounds like a pro-AI CEO who encourages AI use without forcing AI use. So when departments say they don't want it internally, nor does their customer base, then they can forgo it entirely. And for an interview about how AI is being implemented, that choice is relevant to bring up.

Also goes to show that us continuing to express our disdain for AI is working, at least in some places.

Scribe · 2026-03-09T19:27:15+0000

Reynard said:
There is a zero percent chance that some sort of AI tool will not be integrated into Beyond in the relatively near future. It won't be something that obviates the need to buy books/product, but it could be something like a session note taking app, or a Backstory Generator, or something similar.

Without a doubt.

Whizbang Dustyboots · 2026-03-09T19:29:13+0000

A product like this, which covers government meetings, is running on increasingly cheap and accurate transcription software.

I can definitely see a version of this (there are already some pretty crappy ones out there) coming along to do game session recaps.

Sliding something like that into a D&D Beyond Masters tier subscription wouldn't be a shock.

LuisCarlos17f · 2026-03-09T19:33:56+0000

You know I have used AI to create PC species and I have published them and I have got some experence to dare to tell my own opinion

It can be useful to look for information or to ask suggestions in the first phase of storm of ideas but it is better with a human mind fixing and guiding the steps.

Look for in internet videogames from 2016 and 2010. Now try to imagine the AI as DM or playing Virtual PCs in 2036.

The players and consumers would rather the traditional and "handmade" style. Why would you rather to eat in a restaurant instead eating the prefrozen meal from the supermarket? Why do you buy that handmade toy for your collection?

* Other point is AI could be may too useful for creators with fool ideas. In youtube there are more videos of intercompany crossovers thanks SeedAI, or creating the alternate ending of your favorite story.

Somebody could use AI to publish in youtube a reboot of Dragonlance with a vistual look of Disney animation and the plot would be more family-friendly comedy. Or a retelling of Harry Potter like the main characters were students in Stryxhaven.

* I don't advice official D&D chatbots for roleplaying becuse some player wanted to be the tielfling bard who miss company or the barbarian orc who behaves like a murder-hobo.

It would be funny if WotC sold more Dark Sun merchandising because in a web for adults there are chatbots of Dark Sun with a touch of "Gor" saga (slave harem and those things).

* AI could be used for VTTs where players could test their homemade ideas like new monsters, classes or PC species. Or for VTT used like boards for fantasy wargames.

saviirkad · 2026-03-09T19:39:09+0000

Charlaquin said:
Also goes to show that us continuing to express our disdain for AI is working, at least in some places.

And so continue to do so I shall.

delericho · 2026-03-09T19:42:12+0000

LuisCarlos17f said:
Now try to imagine the AI... playing Virtual PCs in 2036.

This is definitely something I can see having value. I've now had multiple groups fall apart because we gradually lost people, down to a point where we could never get to a quorum. Adding virtual players would represent a significant mitigation for that - if I have three players and one can't attend, we've tended to cancel in the past; if we have three real players and two virtual ones, then a single absence probably doesn't have the same effect.

Not to mention that some PC roles are generally less sought-after than others (though the specific ones will no doubt vary from group to group).

(I should also note now that I've snipped an awful lot from your post, including the middle of the sentence there. I've marked the omission, but still understand that that might raise eyebrows. Hopefully, it can be understood that it was just to highlight a very narrow point.)

bedir than · 2026-03-09T19:43:41+0000

LuisCarlos17f said:
Now try to imagine the AI as DM or playing Virtual PCs in 2036.

removing the fellowship of playing games with people is sad

Von Ether · 2026-03-09T19:44:38+0000

Maybe I'm reading too much but it sounds like he pointing to the troublesome consumer and saying there's nothing he can do when the stockholder come at him for more and more AI.

Mournblade94 said:
Especially with the younger crowd growing with AI in their schooling. I haven't been to an education conference yet where they don't show you how to use AI in the classroom. These kids are not going to have the abhorrence Gen Z does for AI. I'm not that worried about AI in D&D, myself I can take it or leave it, but I speculate the bulwark against AI is going to lose.

Its already being accepted on a large scale.

At some point after AI has done all the damage it could have done and the youngest GenA realizes they are getting old, I'm betting the pendulum will swing the other way for a faux nostalgia over a time they didn't fully participate in as adults.