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One of my best D&D memories is reading the BECMI "Gazetteer" series, one-at-a-time, as they were published. The mystery, build up, and eventual reveal of the "Land of the Red Sun" or the Hollow World kept me excited for at least a year . . . Hard to replicate that experience nowadays. :(...

Proper internet behavior, well done!

Didn't Roll20 steal him from Demiplane before they bought Demiplane? Or was that another VTT company . . .

For long term fans plugged into the online community, perhaps. But casual and new fans don't visit the DM's Guild looking for adventures, but they actually DO search out the mainstream releases either in physical book/game stores or online retailers like Amazon. How many folks have purchased...

Kinda. Adventurer's League modules don't have the same reach as something put out in stores.

Are you sure it didn't "catch on"? Do you have numbers? Demiplane seems a robust platform to me, with a bunch of important partnerships, including Paizo. Their 5E Nexus seems to have stalled, but the other game systems they offer seem to be doing well.