At their peak, the Hill Giant barbarian was about the same, if only a little cheaper. Just wait til the uncommon Umber Hulk comes out, or the uncommon Displacer Beast.
It's pretty much all about the invocations. If we see quite a few (and good ones at that), people will turn out in droves for this book. Otherwise, it will sell only reasonably well.
We need a home run since the embarrassment that is MMIV.
The worst book of the 3e/3.5 series. Hands down a waste of time and money. Thank the lord I didn't have to pay for it.
Sadly I did waste valuable minutes actually looking through it.