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If i had the world builder job i would.....build a world. I would stop leaning on all of the old timey stuff and move forward. I would build a core world that lays down the basic fundamentals of what D&D is and leave the "other settings" to the OGL crowd. Of course the problem with this is...

Internecine is a word that really should see more use. ;)

I think it's the same people just repeating themselves over and over again. Love it, hate it....same ole same ole. You can tell because they (we?) have been making the same arguments for so long that we (they?) tie ourselves in knots to try and make our points. Definitions of things, demanding...

I'll bite. I've never seen the point of the ranger. ;) As long as there is something to complain about the internet will complain about it. Not unlike my older siblings.

Then once its unburied, we fight about that. 🤓

Is it possible we overthink all of this? :unsure:

Players are often known for their brilliant decision making. ;)

The players are the real monsters!!!

This would highly depend on who you broach the subject with.

Every single time.

Well my first step would be to hire people who could make my point about marketing better than I seem to be able to. 🤣

I’m saying why are third parties putting on better D&D shows (live streams, podcasts, arenas) than the D&D people? It seems like everything WotC does is aimed at people who are already playing the game. Sure you get an article in Time Magazine every few years that read like someone’s grandma...

I wouldn't say its underperforming. Its doing what its doing. I think the community does a better job of promoting the brand than Wotc does. Critical Role and Dimension 20 is filling literal stadiums.....where the heck is Wotc? I don't know the first thing about conventions but wasn't Wotc...

The OP asks what i would do if i was in charge of the brand. Market it better is my response. Not sure why my comment is any less valuable than anyone else's.

https://www.enworld.org/threads/matt-colville-50-years-later-were-still-arguing-about-what-d-d-even-is.708165/

You’re looking for an argument. Most of what gets said around here is opinion and anecdotal. I’m not sure of anything. Like everyone else; I’m just giving an opinion.

The execution of their marketing. Wasn’t there a recent thread or article about how 50 years later and people still don’t know how to play D&D?

Oh it’s delicious.

I would have no way of knowing that. And neither do any of the experts who claim they do since they don’t share their sales data. How would they advertise it? Family friendly? Beer & pretzel? Productive placement in movies and tv is often done so in a mocking tone ie Community and Big Bang...