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You would know the answer to that, if you were familiar with market research. "Aided awareness" is the term for the metric that determines brand recognition. "Unaided awareness" determines something called brand recall. You can read more about it, at this link. The survey was carried out by a...

I think it's very likely that the value judgment was made up of only respondents familiar with both properties (WoW and D&D). Also, the research took place in 2008. Diablo didn't have very much relevance at that point.

Great policy! Fortunately, this isn't my gut feeling! Which I already told you, of course, but you didn't believe me because you think I might be a liar. So, here you go! I'd make a snide comment about telling you to educate yourself, and how your opinions will magically improve after reading...

Okay. You need to be careful about common sense, though. D&D has tremendous brand recognition. No, it wasn't, but that's okay. I didn't perceive it as a slight, just something worth correcting. You need to take a step back, maybe. There are a few too many personal jabs in this post.

What gave you that impression? There are some pretty famous (in these parts, at least) market research reports from some years ago that noted a brand recognition for D&D of above 90%, which is phenomenal.

Woah, since when has "evidence" been required before jumping to conclusions in this thread? Nevermind.

I think that's worth examining! Except, of course, that they aren't oppressive in any way, at all. They're doing exactly what they ought to be doing. It's a sort of twisted narrative that's been coaxed into being, here, when you can put forward the idea that a company choosing to simply...

Why was it getting bad press? Were you there? If so, did you set the people giving it bad press straight? If not, why not?

The "customer base" who is aware of the issue in the first place is the set of people who are aware of the internet goings-on surrounding D&D; in other words, exactly the sort of person who is on these forums. Posting on here that the problem is about perception is just a cop-out - it's the sort...

Oh my gosh, you and 3.5 million other people! I notice that you said "I am from Seattle," not "I actually talk to these people in person," or "I get drinks with them sometimes," or even "I've driven by their offices in Renton a couple times!" And, again, there is frankly no amount of...

Let's not pretend at an advanced understanding of economics, hm? You literally are making an assumption in your last sentence - the easiest path for the producer is to do nothing, therefore you can treat it as though they are doing nothing regardless of what the reality is - otherwise known as...

Okay. You guys first. Or are we not counting pretending to know the thoughts and motivations of multiple departments within a company no one in this thread works at as "assuming"?

The key word there is "brand". Shadowrun has a history as a product line and a fictional universe, but as a brand? Not so much. It has been handled, at various points, by FASA, WizKids, FanPro, Topps, and Catalyst Game Labs. There's not a lot of stability there. Compare to D&D, which has been...

Maybe they are. You have no idea, because you don't work there. More importantly, it doesn't matter. Regardless of what you think they ought to be doing to grow their own business (and I'm going to repeat: their own business), you don't get to claim the moral high ground. They have a right to...

This juvenile attitude needs to go. Yes, it was useful to you. Yes, your life is worse now that it's taken away. No, that doesn't give you any moral standing whatsoever to claim that you've been somehow wronged. "But it made my life better!" isn't justification for taking someone else's content...

Do you honestly not understand why we consider your expectations a little ridiculous? You're saying that someone can steal WotC's intellectual property, sell it, and force WotC to compete with its own property, and that you support this! I mean, you even argued that tacking on a Dungeon or...

I'm not sure what you mean by that. This isn't about who "gets to be a customer or not". This is about which people WotC decides to target with their products and services. You don't need to be the within their target audience in order to be a customer, but you are certainly more likely to be a...

Both in the general and the specific (assuming, that is, that you were actually referring to yourself when you described the $10 in your pocket that WotC wouldn't be getting).

Cute. I didn't say that WotC shouldn't bother catering to customers. I said that WotC shouldn't (and doesn't) bother catering to the demands of fickle consumers. "Customers" (as you are using the word) is a massive group, and WotC has found a market segment therein that keeps it afloat. It...

Why would WotC consider a handful of $10 bills worth being blackmailed into allowing their intellectual property to be freely infringed upon? Your money doesn't have the power that you think it does. You are a fickle consumer, and long-running businesses know that fickle consumers aren't worth...