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Not quite. Existing fan: this group includes existing players (of any edition currently in a game), video game players ( NWN2, BG2, DDO etc), novels readers (RA Salvatore, Weis & Hickman, Ed Greenwood etc), and lapsed players (this group alone is millions of players in the game's 35 year...

This is correct.

Yes we have a list of celebrities that we regularly send product too. We laso use a product placement agency that works to get D&D into TV shows and movies. Do you mean like OoTS? If so, then yes we have had conversations about web comics and web cartoons for the site. Currently we are working...

I don't want to give out specifics right now as we are embarking on a small store test of new kits/program and I don't want to lead the jury and/or say something that doesn't happen in the final re-tooling. I can say that broadly speaking we want to create a program that is conducive to public...

I am not sure but I suspect the Penny Arcade numbers are greater. We still love the celeb mentions. When Wil or someone else of his stature mentions us, it drives a pretty good amount of traffic and gets good buzz going. Yeah, next time we'll get more pics.

I think it will be a little of both. From the R&D/product perspective we need to show people what else is out there. Adventures with more roleplaying or the fun flavor type stuff with familiars are good examples of this. On the marketing side we can come out and tell this in articles...

A word of caution from me, if people are going to turn this into another edition war thread I will not participate. I am more than happy to answer questions but i don't want to debate the merits of one system over another.

Yes, typed in haste. D&D Fans: lapsed players (played but stopped typically due to a file change like starting a career), current players of older editions (e.g. OD&D *cough* Dialgo *cough*), novels readers (FR, Dragonlance etc), and people who have interacted in other ways like video games...

It was a nationally representative study that surveyed USA, Canada, UK, Australia, Spain, Italy, Germany, & France Without looking at the survey again I don't recall the exact filtering methodology. I recall there was some filtering by demographic (mostly age) and I believe they had to play...

I don't watch the show, except for those episodes. Sara Girard on my team coordinated that product placement. It was great! We you core to refer to "non-mass market" as in core hobby. yes we are in active negotiations with a new German publishing partner OK

Good advice here. One chapter in a book won't change that perception. I would love to see some more RP type modules like the original Ravenloft.

Nothing announced yet. TBA soon

This tends to be broader reaching media, likely aimed at younger video game players. The messaging is typically different based on the demographic. We have not solidified any plans on this as of yet. Our 2010 marketing planning won't start until mid 2009.

I will correct, expand, or further some of the notes taken in the live blog as I presented a ton of info in a short amount of time. Overall our strategy for 2009 will be to continue to market to the existing D&D fans. Lapsed players, current players of other editions, and fans of the brand who...

I almost want to take up smoking so I can play.* My character name is Harshcough McLungbutter lvl 1 Dwarf Respirator * of course smoking is really bad for you and you should never take it up just to play a game

Got it. See my reply if you have any special requests

I'll go put some Red Bull in Sparky and Peanut's water bottles and spray a little WD-40 on their wheels. ;) Sorry it's slow it should get back to more normal levels soon.

They were all heavily involved even though their names don't appear on the covers and we don't want to see any one person's contributions marginalized. :)

Me. I love D&D! :lol: I also love the sentiment behind the post and Vicar if you PM me your address I wanna send you a present! Free D&D from me! Thanks!!!! :D

I was shocked and saddened by the news. Dave had called me a few weeks ago to talk about a book idea and he sounded great. He was cracking jokes and his condition seemed improved from our last conversation at GenCon 08. Dave was a giant in the industry and we owe so much to him. I felt like he...