Not to mention, I don't really see it as a "better" option for new gamers, either.
Which is more appealing to try out D&D 4e, 3 years in? Buy PHBI, DMGI, and MMI, then, if you like it, purchase a PHBII, MMII, and MMIII, with the intention of picking up PHBIII when you get around to wanting to...