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I am talking about the marketing department doing their thing, not creative. For example, we just saw Critical Role get burned by whatever marketing agency they used for their Holiday Sales email with an obvious genAI illustration.

Based on what my wife -- an art director for a large reinsurer -- has seen, marketing is one of the first departments to fall to AI replacements. The remaining humans are overworked and over their heads.

When you put it that way... Oof.

Shadowdark is right there.

I feel like this is an intentionally limited reading of the ability just to have something to wag a finger at. The intent is clear.

Again, there are ostensibly an order of magnitude more customers than there were 10 years ago. That has not translated into a broader range of products.

It seems odd to me that they say they have increased their player base by something like an order of magnitude since 5E launched, and yet we are not really seeing any increase in output despite all those new customers. That said, it looks like they are ramping up Beyond only content, and we...

I wouldn't have. I don't work for WotC. I don't know what their publishing capacity is. I don't actually buy that WotC is at production capacity.

I understand that folks like the existing settings. I am just saying each new edition should have a setting built for that edition.

What sort of setting is Lorwyn?

Excuse my hyperbole. But the point remains: in AD&D, the GM determines what is needed. In 3E, the system was codified in a player facing manner.

This one has caught me on occassion, especially with Paizo APs.

The black border core books were the same text as the blue books, just different (worse) art and layout. The Players/DMs option books were essentially a new edition.

3E was the first edition to have detailed magic item crafting rules in the core book. "Crafting" in TSR editions was essentially all GM fiat, what with having the capture the breath of a falling star or the sound of a distant moon or whatever.

You seem overly focused on this. Do you think Eberron was without theme or story? That is just silly. Of those, only Radiant Citadel was created for 5E, and it is hardly a complete setting. Exandria was made for 4E and/or Pathfinder, and the rest are MtG settings. But we have been over this...

5E never got its own setting. 5.5 is the current version of the game. WotC should make a setting for 5E -- now that is 5.5E.

Why wouldn't it? As I stated up thread, the shift away from species to background as more important for characters, and the reduction of importance of species in "monster" NPCs, suggests a world that is more culturally focused and cosmopolitan. That is just an example. There is a lot of implied...

The math isn't different between 5.0 and 5.5, but there are differences in play based on what they changed and how they shifted things. Characters are different for sure, and they underpin the world since the PCs are the focus of play. But even if 5.5 is not "that different" there is still room...

I am a little surprised at how new-setting averse folks here are. No wonder WotC won't ever do anything new.

If the background of your BBEG does not actually impact play, it might as well not exist at all. It's just self indulgent would be storycrafting. Adventures aren't novels. So the PCs should have access to the lore and world building. But infodumps are dry. That means integrating this stuff is...