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If it went unnoticed. ^this^ About Burger King and my analogy, the source of the phrase I coined: http://adage.com/article/al-ries/exciting-burger-king-s-menu-expansion/234145/

You're putting words into my mouth. Thus, I see you do not understand. But I am beginning to understand where you are coming from. You are propagating the zero sum theology yourself. Of course, marketing communications (PR PsyOps) is my field of expertise here so I will explain with a case study...

First off, let's define the word respect.... http://www.merriam-webster.com/dictionary/respect Next, you simply have not understood - or maybe do not want to since 4e was the Giant Killer that WotC gave up on too early and no one is going to dissuade you from that argument. For other...

I agree. RPGs are fighting in the wrong weight category. It has been placed in the wrong market, and gone after the wrong marketplace. That's the segmentation. And I agree that the hobby is shrinking. Dancey's Model Train Hobby model is a believe and achieve self-fulfilling prophesy. However...

I will answer from a professional's point of view: I would create my category and dominate it. I certainly would not try to run a same-as marketing scheme - particularly if Budweiser were a better beer than mine. There are substantial barriers to over come for a cross over to happen...

A video game is a passive medium founded on system integrity. A role-playing game is an active medium founded on player trust. I cannot possibly be more clear than that. These two things do not exist in the same market. Some niche cross over as always. But put it another way, if you stick...

And you would be surprised how cost effective it is to shop around a treatment for such a show. The cartoon was just such a show. The backers were the toy manufacture sponsors - the reason why it did not continue on CBS, lack of sponsors. But the idea was sold. And Gary was called away from the...

Double post

Money alone won't cure it. In advertising there is actually taught a "programmable formula" to check spend against (projected) sales. (I know, I taught it at the state university here.) While this theory of per centages is nice for an exam question, it is not real world practical. So throwing...

I agree. But the point has been missed here. Maybe another example... I want a beer. I walk into a beer store. I am a beer drinker and I know what I want to drink. So my decision is based on convenience and prior experience. I want a beer: I buy it from a beer store. (Maybe I want a WotC...

A GM needs players. NearbyGamers www.meetup.com wizards, pathfinder ENWorld forums... That is good for most people, I imagine. I mean, it is possible someone will go out with the equivalent of a sandwich board but unlikely unless desperate. Therefore, players bringing new people to the hobby...

Admittedly, for you. I would point out that after TSR, Gygax had the ever present threat of legal lawsuits pressuring and compromising his writing unlike any other game writer before or after.

Probably because you are reading a rulebook whereas Gygax wrote a Guide book. There is a different reading approach between the two types of writing contained within. One has a bunch of 0s & 1s and the other has florid rhetoric, using complex sentences. One tells you what to do with its system...

When you hit this situation it is time to redraw or redefine your market – and, subsequently, your marketing budget focus. It is not merely a semantics thing. It is sea change. It is about vision. It is about the kind of leadership D&D has not seen since the mid-80s. It was a death-stroke...

You made me cry.

Whose Responsibility For Bringing New People To The Hobby? See, this is the sort of thing Dungeons & Dragons: A Documentary by Iconoscope Films/Westpaw Films — Kickstarter that WotC should bankroll without question. The responsibility for this lies on the shoulders of the industry, and I...

Leviatham wrote:_____________________ Demand can only exist from existing customers, people who already know the hobby. I am not talking about those. I am talking about people who do not know the hobby, or have never been interested in it, giving it a go because the opportunity presents...

Me? Worry?! This is exactly the thing. Number ONE reason people leave the hobby? Lack of time. (2, lack of group.) How to promote the hobby? Put more pressure on player time.... What benefits of an escapist hobby do I forget to make players work? Slapping together a forum and calling it...

2B or Not 2b...? Ah-hem. Not everyone agrees that Manadtory Racial caps were a bad approach, as WotC's reprints of AD&D 1e and the growing OSR movement can attest. Pro: Ability Score minimums for classes, Race class restrictions, and Race level caps. Human-o-centric world. First...

Well, there is a cultural divide here, isn't there? While I agree with Steel Dragons' post, I also see where it may fail. I am a foreigner in Warsaw, Poland, running a bi-weekly game in English for internationals, and I know what it is like living in this culture. So I thought I would share my...