TP likes to gamble with risky business scemes like this and usually just ends up pissing off hardcore fans. They lost a lot of respect for how they treated the Initial D anime release.
I don't think Marvel and DC have to follow suit. They already have a pretty dedicated fanbase. TP likes...
in my first campaign ever my friends and I really tried to get into character, the druid PC especially. When we were in a sewer the DM announced that there was a branch in the tunnel. The druid asked "what kind, what kind of tree is it from?"