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2024 Player’s Handbook is ‘Fastest Selling D&D Book Ever’
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<blockquote data-quote="OptionalRule" data-source="post: 9467027" data-attributes="member: 6680"><p>Comments are all over the map here as is sentiment. I will always root for DnD, but don't particularly care about WotC or Hasbro. They are however, linked at the hip. </p><p></p><p>A few items that continue to make this discussion strange and somewhat meaningless to me.</p><p></p><p>DnDBeyond has 18 million users, not subscribers. In 2022 they reported 10 million users. Perhaps they almost doubled that in 2 years. I have no idea if that is accurate, I have no idea how many paid accounts they have. With the push for online content, the "early access" pre-order, dragon virtual mini-etc. I think it's hard to say people created accounts to make a content purchase, but most would not convert to subscription. </p><p></p><p>THere's a number floating around that 17 million of the 18 million DnDBeyond users purchased the PHB. This seems an unusually high converstion number and unlikely even in a marketers wildest dreams. Perhaps though. I honeslty can't find if that online chatter or an actual number.</p><p></p><p>The Fastest selling number I also can't tell anything from. Is that just sales on the first specific day? The people enthusiastic enough to buy on day 1 probably pre-ordered. The PHB has been the most aggressive pre-order program to date. I think they're likel counting all the pre-order plust first day numbers as first day numbers. That feels like a meaningless number. Also, what is "first day" when you have an extended early access period? Is it the first day of early access, first day of public access with no subscription level required?</p><p></p><p>I know what story they want to tell, that DnD 2024 is a huge success. Good on them, I hope it is. I think what people are looking for is some kind of yardstick to understand what the uptake by the community is so we can align our time. Is it the 2nd edition slow burn? has everyone jumped ship at once?</p></blockquote><p></p>
[QUOTE="OptionalRule, post: 9467027, member: 6680"] Comments are all over the map here as is sentiment. I will always root for DnD, but don't particularly care about WotC or Hasbro. They are however, linked at the hip. A few items that continue to make this discussion strange and somewhat meaningless to me. DnDBeyond has 18 million users, not subscribers. In 2022 they reported 10 million users. Perhaps they almost doubled that in 2 years. I have no idea if that is accurate, I have no idea how many paid accounts they have. With the push for online content, the "early access" pre-order, dragon virtual mini-etc. I think it's hard to say people created accounts to make a content purchase, but most would not convert to subscription. THere's a number floating around that 17 million of the 18 million DnDBeyond users purchased the PHB. This seems an unusually high converstion number and unlikely even in a marketers wildest dreams. Perhaps though. I honeslty can't find if that online chatter or an actual number. The Fastest selling number I also can't tell anything from. Is that just sales on the first specific day? The people enthusiastic enough to buy on day 1 probably pre-ordered. The PHB has been the most aggressive pre-order program to date. I think they're likel counting all the pre-order plust first day numbers as first day numbers. That feels like a meaningless number. Also, what is "first day" when you have an extended early access period? Is it the first day of early access, first day of public access with no subscription level required? I know what story they want to tell, that DnD 2024 is a huge success. Good on them, I hope it is. I think what people are looking for is some kind of yardstick to understand what the uptake by the community is so we can align our time. Is it the 2nd edition slow burn? has everyone jumped ship at once? [/QUOTE]
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2024 Player’s Handbook is ‘Fastest Selling D&D Book Ever’
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