Gargoyle
Adventurer
JoeGKushner said:One of the dealers at Games Plus was speculating that the new books are all clocking in at 320 pages for WoTC to justify a Price Increase after a year or so on the shelves.
Thoughts?
I myself think that's very possible. With games like Savage Worlds clocking in at 144 black and white pages for $30 and most meatier hard covers clocking in at $35-$40 for black and white books, the $35 seems like an acheivable goal.
I think they realized that to get owners of 3.0 books to buy the new books, the 3.5 books had to have additional content. They also probably realized that by adding more content they could expect more sales and be able to afford larger print runs.
WOTC, like any good publisher, really doesn't want high prices. They want a higher profit margin and more sales to generate more profit while increasing their market share. High prices might make them the same money, but with fewer sales, fewer people will be playing their games, and that hurts in the long run.
So they aren't thinking "Hey we need to justify a high price with more pages"; they're thinking "Hey, if we put in more content, we'll get 3.0 owners to buy these books and we'll be able to increase our profit margin by getting printer discounts for the larger page count and at the same time we can keep our prices reasonable to further increase our sales and market share."
Of course, that's just my opinion. They may just be using some arbitrary formula based on the movement of the planets for all I know.

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