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Message: <blockquote data-quote="Parmandur" data-source="post: 7784101" data-attributes="member: 6780330">A few somewhat scattered points:The sales numbers provided are for North America alone: anyone outside of NA that bought the Starter Set is in addition to these numbers.Currently, the Starter Set is ranked #127 on the bestsellers list for Amazon, which is good: the PHB is currently #52 (these are current sale rates, not historical). So the PHB is selling better, at least on Amazon (the Starter Set will sell better at Target, for instance, which doesn't carry the books).40 million worldwide playing versus less than a million Starter Sets sold *in North America* suggests somewhat the gap here. More than 40 people per set? Pretty plainly the tip of the iceberg in terms of their total sales.One difference between 1981-3 and 2014-9: no Internet meant that anybody who wanted to play needed physical copies of the books: now, there are the Basic rules, Fantasy Grounds, Roll20, and D&D Beyond (in addition to unfortunate dishonest routes). The numbers for those other platforms, or Amazon or Target, are not going to be part of the hobby shop reports to which you are referring.We are in Peak D&D, though the peak is still climbing.</blockquote>