I'm not too concerned about the price. I can afford it.
What I am concerned about is what I'll get for it.
If it is only an online sheet and some flashy dungeon generator I can move figures in, as well as a couple of articles and tables that we used to have, I will not spend the money.
If we get quality articles that are about as good and as plenty as what we used to get in Dragon and Dungeon (or more), with new crunch and fluff, lots of good online tools (lists of the rules you own - searchable, filterable, printable, containing not only short descriptions but also full texts; character and NPC generators that can incorporate all those rules - and also houserules; generators for everything else, like town statistics, treasure, all the works), the ability to get online versions of the books (pdfs or something similar), as well as said shiny dungeon generator I can move figures around in?
If we get that, I'll gladly spend the money then!