megamania said:
I just can't imagine what could make 4.0 any better.
This is the key part.
When 3e was announced, there was trepidation because I know myself and my gaming friends (IRL) feared it could get worse. However, we knew the system could get better. We already were playing a heavily houseruled version of AD&D (with some houserules that closely resembled what would become standard rules in 3e like ability score improvements with level).
When 3.5 was announced, many felt it was way too early for a new edition, but people did see that there were some big holes in the system that needed to be plugged (some domain abilities, heal/harm) and some core classes needed some significant reworking to be less front-loaded, and the game could use some tweaking.
However, I just now don't see the call for a 4th edition. The D&D games I play now are quite close to the RAW (albeit with a selective use of non-core materials), so it's not like I want or need a complete overhaul of the rules. I don't look at the 3.5 rules like I did with 3.0 and think that there are just certain character creation options that are so overwhelmingly powerful that you just have to take them, or spells or other rules elements that are so out of balance that they need another tweaking.
Simply put, just churning out another edition is not the guaranteed goldmine some people here think it will be. Remember that when 3e was announced, there was a lot of skepticism, especially at first, and WotC insiders have told us that they were afraid it might not take off. Remember how many gamers left AD&D at 2nd Edition, or never upgraded? A whole new edition of a game with as passionate and finicky a fanbase as D&D is a big deal, and it's easier than you might think to make a game that won't sell.
Just putting the "D&D" name on any fantasy-themed game won't make it sell big. It will sell some, yes, but the long-term sustained sales by dedicated customers that fuels something like D&D require a quality product.