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<blockquote data-quote="Urriak Uruk" data-source="post: 7856133" data-attributes="member: 7015558"><p>Here's the thing; what you're arguing is that in 5e, WotC should bite the bullet and make an updated PHB (or PHB 2) that includes many of the new changes and updates. You believe that this is less confusing for buyers, as they won't need to bother with something called "Xanathar's Guide to Everything," as a new player doesn't know what that means.</p><p></p><p>But Wizard's doesn't think like that. Instead, they think in two streams; products/marketing designed to bring in new players, and products/marketing to give to current players. Products like the Essentials Kit or Rick and Morty box are designed for new players, placed in places like Target, to bring in new players; they're simple and designed to be simple so someone can learn the game easy. Which for someone completely new to TTRPGs, is <em>confusing enough from the Starter's Kit</em>; it took me a while to figure out how magic works. Lumping more options makes it more difficult for people to learn the game and have fun playing it quickly.</p><p></p><p>The other products, like Xanathar's, are meant for current players. They're meant for people who now understand how 5e works, but want more options and tools to keep the game interesting. They are being retargeted, and making new purchases; it is later in the customer lifecycle.</p><p></p><p>This strategy is not only breathtakingly simple, it's also pretty successful.</p></blockquote><p></p>
[QUOTE="Urriak Uruk, post: 7856133, member: 7015558"] Here's the thing; what you're arguing is that in 5e, WotC should bite the bullet and make an updated PHB (or PHB 2) that includes many of the new changes and updates. You believe that this is less confusing for buyers, as they won't need to bother with something called "Xanathar's Guide to Everything," as a new player doesn't know what that means. But Wizard's doesn't think like that. Instead, they think in two streams; products/marketing designed to bring in new players, and products/marketing to give to current players. Products like the Essentials Kit or Rick and Morty box are designed for new players, placed in places like Target, to bring in new players; they're simple and designed to be simple so someone can learn the game easy. Which for someone completely new to TTRPGs, is [I]confusing enough from the Starter's Kit[/I]; it took me a while to figure out how magic works. Lumping more options makes it more difficult for people to learn the game and have fun playing it quickly. The other products, like Xanathar's, are meant for current players. They're meant for people who now understand how 5e works, but want more options and tools to keep the game interesting. They are being retargeted, and making new purchases; it is later in the customer lifecycle. This strategy is not only breathtakingly simple, it's also pretty successful. [/QUOTE]
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