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A New "anti-D&D" Era
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<blockquote data-quote="Jer" data-source="post: 8950817" data-attributes="member: 19857"><p>It's impressive that Magpie was able to negotiate this. Part of it is just the power of the license and Target wanting to have more Avatar stuff on their shelves, but I don't recall Fantasy Flight ever managing to get any of the Star Wars starter boxes onto the shelves at Target.</p><p></p><p>I hope this encourages other companies to think about reaching out to the big box stores to get starter sets onto their shelves. Edge (Asmodee) and Modiphius are both sitting on properties that Target would probably love to see on their shelves - I can't imagine they'd say no to an exclusive new Star Trek starter set and/or a new Star Wars starter set. And if Marvel isn't already planning a starter set for the big box stores with their new RPG coming out later this year then they really should be.</p><p></p><p>Popular licenses should be the easy lift to get into the mainstream stores. Magpie getting Avatar out there while older more established companies haven't makes me wonder if they've even tried?</p></blockquote><p></p>
[QUOTE="Jer, post: 8950817, member: 19857"] It's impressive that Magpie was able to negotiate this. Part of it is just the power of the license and Target wanting to have more Avatar stuff on their shelves, but I don't recall Fantasy Flight ever managing to get any of the Star Wars starter boxes onto the shelves at Target. I hope this encourages other companies to think about reaching out to the big box stores to get starter sets onto their shelves. Edge (Asmodee) and Modiphius are both sitting on properties that Target would probably love to see on their shelves - I can't imagine they'd say no to an exclusive new Star Trek starter set and/or a new Star Wars starter set. And if Marvel isn't already planning a starter set for the big box stores with their new RPG coming out later this year then they really should be. Popular licenses should be the easy lift to get into the mainstream stores. Magpie getting Avatar out there while older more established companies haven't makes me wonder if they've even tried? [/QUOTE]
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