That's rough being in a smaller community.
I've had astounding success with Meetup.com. Yes, it costs money, but if you decide to drop the cash to go for it ($12 a month) it has a lot of potential. First of all, you can see if there's a wait list for your city. There might be people already signed up waiting for someone to organize a group.
Now, I'll tell you what I've done, maybe it will work for you. First, I didn't go out to try and find a game or a player for a spot. I went out to build a network of gamers. I started the site, made arrangements with the FLGS for monthly meetup games. Meetup has tools that are very handy for such a thing. Message board, calendar, publishing to Craigslist and Facebook, and good google page rank. I didn't have to do anything, and if you google 'Springfield Illinois Roleplaying', you get us on the first page. Sections for files, polls, and photos are also useful.
The biggest thing is that you have to just do it. Set up your meetup and just hang out with whoever shows up. Have some game material in case no one shows up but a passerby is interested. You're aiming to be the face of your local gaming community. My first meetup there was one guy that showed up, besides my own gaming group. But it grew from there, we've got nearly 50 members, with about a dozen that are active. I've got more gaming than I know what to do with. I'm gaming twice a week, and have invitations to two more games that I'd love to play, but just don't have time.
But there are some things to watch for. First, this is the internet, so there's a high flake factor. About 2/3 of the people who sign up will stop posting after about 2 days (if they post at all) and never come to a meetup. We also maintain a policy that you should come to a meetup before trying to get into a regular game. Its a lot better to see if someone is going to mesh with you personality-wise and game taste wise after you game with them. And well, its nice to meet an internet person face-to-face before letting them know where you live.
As for the meetups, we started with a single game in the evening, but moved it to Saturday so we could play two games. We've gotten large enough that we're doing four games at a time. We don't do campaigns, its a group of one-shots every month. I think that's a part of the success - people are committing to a campaign, they're just coming to meet some gamers and try out some games. We generally vote on what's being played, and it has worked out really well. Last one we did 4e D&D, d20 Conan, Don't Rest Your Head, Dungeon Slayers, and Kill Puppies for Satan. Lots of fun

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Anyway, this is what has worked for me. There's a link in the sig if you want to check out the site. We've been going for over a year now and just keep getting stronger

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