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All Change At WotC: New President Arrives From Microsoft As Greg Leeds Resigns
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<blockquote data-quote="Jester David" data-source="post: 7699074" data-attributes="member: 37579"><p>Hrm...</p><p></p><p>I was never a fan of Leeds. He was, after all, a Hasbro Suit. Former manager of the "Boys Toys" division there. He never seemed to have a passion for Magic or D&D, and was there as a businessman. And his interviews with ICv2 were some of the most bland talking point interviews I've ever read: he had his script and didn't deviate. </p><p></p><p>But, the devil you know, right?</p><p></p><p>It's easy to look at the new guy and see the technology background and imagine he's there to make WotC more digital. Of course, he has a sales and marketing background so he may not have technical skills any more than a pharmaceutical rep would have a background in toxicology and chemical engineering. He's another suit. </p><p>Still, he probably has a better idea of how to <em>manage</em> technology, and as a marketing man he knows how to sell. And while MtG and D&D are doing well, their marketing has been... lackluster at best. A lot of targeting existing audiences and letting the fanbase and stores manage growth.</p><p></p><p>What <em>does</em> stand out is:</p><p></p><p>So unlike Leeds, he's actually <em>played</em> D&D and MtG in a non-business capacity. Which is exciting.</p></blockquote><p></p>
[QUOTE="Jester David, post: 7699074, member: 37579"] Hrm... I was never a fan of Leeds. He was, after all, a Hasbro Suit. Former manager of the "Boys Toys" division there. He never seemed to have a passion for Magic or D&D, and was there as a businessman. And his interviews with ICv2 were some of the most bland talking point interviews I've ever read: he had his script and didn't deviate. But, the devil you know, right? It's easy to look at the new guy and see the technology background and imagine he's there to make WotC more digital. Of course, he has a sales and marketing background so he may not have technical skills any more than a pharmaceutical rep would have a background in toxicology and chemical engineering. He's another suit. Still, he probably has a better idea of how to [I]manage[/I] technology, and as a marketing man he knows how to sell. And while MtG and D&D are doing well, their marketing has been... lackluster at best. A lot of targeting existing audiences and letting the fanbase and stores manage growth. What [I]does[/I] stand out is: So unlike Leeds, he's actually [I]played[/I] D&D and MtG in a non-business capacity. Which is exciting. [/QUOTE]
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All Change At WotC: New President Arrives From Microsoft As Greg Leeds Resigns
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