Another RPG company with financial difficulties

Joshua Dyal said:
:uhoh: Where'd you hear that?

It was a back and forth between Monte Cook and Ryan Dancy on Monte's message boards if I remeber right. It might have been on the Gaming Outpost boards though.

Basically, parents bought it for their kids because it said "Pokemon" on the cover and Pokemon was huge then. It wasn't because it was an RPG, it was just the Pokemon. The thing could have summoned C'thullu and they'd have still bought it.
 

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BiggusGeekus said:
It was a back and forth between Monte Cook and Ryan Dancy on Monte's message boards if I remeber right. It might have been on the Gaming Outpost boards though.

Basically, parents bought it for their kids because it said "Pokemon" on the cover and Pokemon was huge then. It wasn't because it was an RPG, it was just the Pokemon. The thing could have summoned C'thullu and they'd have still bought it.

I have a vague memory of reading that this product didn't sell well at first, but then was offered at a large discount at Wallmart and suddenly becaome the alltime best-selling RPG (still would like to know how they arrived at that claim). Could be thinking about something else though.
 

What we need is free advertising. Like, do something newsworthy so we get picked up by Reuters. Like, we could all ban together, and go into Afghanistan and find Osama Bin Laden, and collect the reward money. And when they ask how we found him, we'll just say, "easy, our years of collective D&D experience honed our problem-solving and combat skills." Or, "you don't play D&D for 20 years and not learn a little something about bravery!"


Eh, maybe not.
 

To quote "THe Man" You gotta have money to make money. So take the money you have, and invest it in advertising. Then, you should make even more money, which you can reinvest. You know, if you dont reinvest in your business, you should expect it to fail.
 


barsoomcore said:
dk: brilliant. If we can get Alex Trebeck and Jesse Ventura, we're set to take over. :D
Only if Jesse takes the minigun "Painless" with him and offers us all chewing tobacco... y'know, so we can be "sexual tyrannosauruses" while we're at it.
 

Seeten said:
To quote "THe Man" You gotta have money to make money. So take the money you have, and invest it in advertising. Then, you should make even more money, which you can reinvest. You know, if you dont reinvest in your business, you should expect it to fail.

With the big caveat that you need to spend that money *wisely*. I've seen a lot of companies throw good money away, advertising to the wrong people, in the wrong medium, at the wrong time, and / or with the wrong message.

Advertising isn't always the best answer to the problem.

(And this is coming from someone who actually works in the advertising industry...)
 

kenobi65 said:
Advertising isn't always the best answer to the problem.

Very very true. many many products are sold well with little or no advertising. I'm not sure D&D needs it (at any rate, it may not have a good cost/benefit ratio).
 

BiggusGeekus said:
I agree 100%.

A few webcams and headsets and folks with broadband are good to go.

It's not bad - I've played that way, but frankly it's not the same. I know you are not claiming it is, but I do not think it would compete well with WoW for time spent sitting at a cpu screen.
 


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