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Message: <blockquote data-quote="MGibster" data-source="post: 8307881" data-attributes="member: 4534">Over the last few decades Harley Davidson has kind of painted themself into a corner.  As a brand, they are heavily based on identity as their bikes are highly customizable to individual preferences, they still have a reputation as the bike of choice for rebels, and they pride themselves on being made in America.  Seriously, if you want to show a character is a badass biker you usually put him or her on a Harley not a Honda.  (Honda had an advertising campaign with the tagline "You meet the nicest people on a Honda.)  But things change and who rides Harleys now?  Mostly old white men with a household income of $90,000 a year.  So HD is in a precarious position as they try to figure out how to attract a younger more diverse demographic without alienating what is currently their bread & butter which is old white dudes.  It's a difficult situation to be in.  Games Workshop found themselves in a similar situation with Warhammer Fantasy Battles a few years back.  The player base was a bit older than it was for Warhammer40k and a lot of those players just weren't buying new models very often.  GW made the radical and somewhat risky decision of destroying the Warhammer Fantasy setting and staring with something entirely new.  They alienated a lot of their older players.  I loved the old setting but I realized something.  I didn't actually play Warhammer Fantasy and I never bought their models and was unlikely to do so in the future.  They replaced it with Age of Sigmar in 2015 which had a somewhat rocky start but has improved since then.  And it might have been a great decision.  I never bought Warhammer Fantasy models but I bought an Age of Sigmar starting army.  I don't think WotC is too worried about what grognards think of the game and that's a good thing because I don't think we're their primary customers.  They're better served by focusing on providing the type of experience and rules that most of their customers actually want.  In twenty years I look forward to hearing the current crop of players complain about the changes that are made in 2041.</blockquote>

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